Product Marketing Manager, Attribution Measurement

TikTok is seeking a Product Marketing Manager to define go-to-market strategy for their Performance Measurement solutions in TikTok’s Measurement suite. The role involves partnering with cross-functional teams, developing thought leadership, and aligning with senior leadership. Responsibilities include defining go-to-market strategy, driving uptake of attribution solutions, and communicating the value proposition of new products. Experience with global sales and agency partnerships is preferred.

Requirements

• BA/BS degree or above
• 5+ years of experience in product marketing, product strategy, or measurement/analytics consulting
• Strong expertise in attribution models, analytics platforms, or measurement methodologies
• Proven track record driving global GTM strategies and collaborating across functions
• Excellent communication, presentation and analytical skills
• Fast learner with good judgement and original thinking
• Experience with multi-touch attribution, incrementality testing, or media mix modeling (preferred)

Benefits

• Medical, dental, and vision insurance
• 401(k) savings plan with company match
• Paid parental leave
• Short-term and long-term disability coverage
• Life insurance
• Wellbeing benefits