Marketing Coordinator

We are seeking a dynamic and creative Marketing Coordinator with a strong digital marketing focus to join our team in the UK. This role will be responsible for managing digital campaigns, social media platforms (Linkedin, Facebook), website editorial content, CRM platform (Upsales) and other tasks to support the team, such as coordination of trade exhibitions.

This role requires a proactive and hands-on individual, who is looking to make an impact in a rapidly growing business. We are looking for someone with previous experience in a B2B digital marketing role, with excellent attention to detail, an entrepreneurial mindset, strong communication skills and a passion for all things digital marketing.

This role will report to the UK Marketing Manager, with regular collaboration with our Global Marketing team in Norway and marketing colleagues across the business.

Key Responsibilities:

1. Social Media Management

• Develop and implement social media strategies to increase brand awareness and engagement for TOMRA.
• Manage and monitor social media accounts (Linkedin, Facebook), including content creation, scheduling, and responding to enquiries.
• Analyse social media performance, share regular reporting and provide insights for improvement.

2. Website (CMS) Editorial Management

• Oversee the editorial content of the local UK website using the Content Management System (CMS – Sitecore).
• Ensure local website content is up-to-date, accurate, and aligned with brand guidelines.
• Manage website quality assurance, formatting, link-checking, and basic SEO tasks
• Collaborate with internal teams to create and publish engaging web content.

3. CRM Management

• Manage the Customer Relationship Management (CRM) system to ensure accurate and up-to-date customer data.
• Develop and execute CRM campaigns to nurture leads and drive customer retention.
• Analyse CRM data to identify trends and opportunities for improvement.

4. Content Creation

• Create compelling and engaging content for various digital platforms, including social media, website, and email marketing.
• Collaborate with the design team to produce visually appealing content.
• Ensure content is consistent with brand voice and messaging.

5. Reporting & Analytics

• Conduct regular reporting and analysis of marketing campaigns and digital activities.
• Provide insights and recommendations based on data analysis to optimise marketing efforts.
• Monitor key performance indicators (KPIs) and track progress towards marketing goals.
• Implement and use website analytics tracking elements (Google Tag Manager, Google Analytics)

6. Marketing team support

• Coordinate and manage UK marketing events, including webinars and in person trade exhibitions. Provide post-event analysis and reporting.
• Support the sales and marketing team in developing sales tools