B2B CRM Manager

Hybrid Full TimeCopenhagen, DenmarkToo Good To Go

Imagine if there was something we could all change today that would reduce global warming by 10%. That’s how much food waste contributes to the climate crisis, and yet we continue to waste over 40% of all the food produced in the world

Our app connects consumers to surplus food from local restaurants and grocery stores, such as pastries, fresh produce, sushi and more, which would otherwise be thrown away to make room for the next batch of goods. Founded in 2016, we’ve saved over 170 million meals across 17 countries. We’re proud of what we’ve achieved so far and we’re just getting started.

We’re looking for an multinationally experienced and exceptional B2B CRM Manager to join the Global Advertising, Media and Digital Marketing Team at Too Good To Go in Copenhagen.

Your mission

We’re aiming to save a billion meals by 2025 and even more beyond that!

We need to drive impact at scale and this person will be fundamental to achieving our mission.  We need to engage as many stores to save as much food as they could possible waste along their journey with us

You’ll be working across all CRM channels to deliver the optimum CRM framework, from acquisition to retention, to optimise the partner journey of each store at Too Good To Go.

Your ultimate goal is to make the store acquisition engine scale and make Too Good To Go the #1 solution against Food Waste in Europe.

Your Role

As our new B2B CRM Manager, you’ll be helping us realise the big plans we have to enhance our marketing operations. Working out of our office in Copenhagen, and reporting to our Associate Director of B2B Growth, you will be part of an international team of 50+ marketing experts across our global and local teams, and support our currently 17 local markets via automated campaigns as well as ad-hoc activities

 Responsibilities will include:

  • Own technical marketing channels for CRM including email, sms & mobile engagement tools from beginning to end (planning, execution, analysis and optimisation) communicating to 200.000 + partners
  • Setting up our new B2B CRM journey in collaboration with our product and commercial teams, from journey definition to technical needs
  • Responsible for the monitoring and maintenance of the CRM platform’s functionality and ensuring the adaptation of its technological advancements
  • Support regional marketing teams on executing successful onboarding, activation and retention campaigns, for the B2B side of the Marketplace
  • Educate and guide other marketing teams on best practices and technical capabilities of CRM solutions
  • Performance management of digital marketing campaigns building sustainable growth
  • Collaborate with our Product, Sales and Success teams to identify the key opportunities within our partner journey and have a holistic view of all touch points within the funnel
  • Collaborate closely with the rest of the B2B growth team to deliver maximum efficiency across the funnel
  • Ensure an optimised technical setup across our different platforms (back-end, Product front-end, Salesforce & our B2B CRM tool) and improve the scalability of our partner funnel
  • Analysing and optimising cross-channel campaigns for partners activation and retention to maximise our partner lifetime value using means of A/B and multivariate testing
  • Ensure stellar representation of the brand in all email and mobile engagement marketing channels


  • Experience in CRM and Automation : Experience within digital marketing and  Automation, including building maintaining automated flows for customers
  • Hands-on experience with a CRM platform:  You know your way around platforms such as Braze, Intercom, Pardot or digital marketing tools like Sendinblue or Hubspot, in order to get the most out of them
  • Passionate about food waste and sustainability is a must
  • Super strong drive: You have a will and mindset too scale, by focusing on actions that will drive impact at scale
  • Rigorous and focused: You work with a high degree of accuracy, you are never tired of double checking
  • Tech-savviness:  You enjoy identifying and communicating technical needs, opportunities and challenges towards stakeholders
  • Prominent international mindset with strong business acumen and experience in fast-growing tech companies
  • Experience with a Sales CRM is a plus. You have tried Salesforce or similar (Hubspot, Magento, Pipedrive…) and are familiar with using Sales related data.
  • Analytics driven: Good MS Excel skills allowing you to get the learnings out of the data you work on
  • Communication: You can communicate brilliantly & translate ideas into marketing actions and measurable objectives, towards all types of internal stakeholders
  • Structured approach as you have exceptional organisational skills and the capability to play multitask comfortably
  • A willingness to learn and adapt in an ever-changing fast-growing environment
  • Top-of-the-class English speaker – All the communication in the global team will be in English (additional languages are an advantage)

What we have to offer

  • A rare opportunity to work in a social impact company (and certified B Corporation!) where you get to wake up every day knowing you’re achieving positive change.
  • The experience of being part of an international company with 1300+ enthusiastic and highly talented teammates across 17 countries – always ready to share knowledge and support!
  • Strong personal as well as professional development in an intense and high-growth scale-up environment.
  • An open company culture where you have the independence and room to unleash your creativity.
  • A strong team culture where successes are celebrated together.

Our values:

  • We fight together: food waste is a big beast to fight. We can do it if we fight together as Waste Warriors with no ego. We believe in a #oneteam.
  • We raise the bar: we always push for more. We work smart, smash barriers and elevate one another.
  • We keep it simple: our ambitions are bold but our solutions are simple.
  • We build a legacy: we’re proud of the change we’re driving.
  • We care: we always look out for each other. Caring is also about the way we do business. We do the right thing.

How to apply

  • We take recruitment very seriously, so please carefully read everything we have written above. Please also check our website and international media in order to get a good overview of Too Good To Go.
  • Submit your CV and Cover letter in English.

Please note that we only accept applications coming through our platform. No CV or Cover Letter will be accepted by email or LinkedIn direct messaging.

  • This position has been filled

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