Head of Lifecycle Marketing

Hybrid Full TimeCape Town, Western Cape, South AfricaTrade Nation

As Head of Lifecycle Marketing, you will own how Trade Nation moves customers through the funnel: sign up, KYC, first deposit (FTD), first trade (FTT), and sustained trading activity. You will build the lifecycle function from the ground up, set the roadmap, and run the programs and experiments that improve activation, retention, and customer value.

Requirements

  • Strategy and operating model
  • Funnel ownership and journey design
  • Segmentation, triggers, and infrastructure
  • Program execution
  • Sales integration
  • Compliance and governance
  • Experimentation and reporting

Benefits

  • Competitive salary
  • Discretionary annual bonus
  • Private healthcare
  • Personal protection insurances
  • Active Lifestyle allowance
  • Annual leave above minimum entitlement
  • Up to 3 weeks allowance to work in any location
  • Enhanced parental leave packages

To apply for this job please visit jobs.workable.com.

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