Email Marketing Specialist

 Responsibilities:

• Own the outbound email process, to include the intake of requests, email builds, segmentation, deployment, execution and reporting.
• Manage the overall email promotional calendar.
• Ensure prompt, accurate and error-free communication with customers and prospects to increase marketing activities and minimize unsubscribes.
• Review email results and recommend optimization strategies.
• Work with marketing teams to grow and clean email lists.
• Work with nurture operations to supply replacement and updated emails.
• Ad-hoc reporting from marketing automation platform (Marketo) as well as Salesforce.
• Ensure emails follow industry standards, best practices and privacy policies.
• Ensure all email marketing templates are on-brand and current.
• Own the Stensul technology – including vendor relationship, templates, and routing process.
• Drive A/B testing strategies to continually improve performance of open, click-through, and conversion rates.
• Stay updated with email marketing best practices and integrate them into our strategies.

Qualifications

• BA/BS degree in business, marketing or related field is required.
• Minimum of 3 years of marketing operations or demand generation experience in B2B technology required.
• Minimum of 2 years working in Marketo.
• Usage of Asana for task tracking a plus.
• Must possess excellent written, verbal and visual communication skills.
• Metrics-driven.
• Experience working in marketing teams with proven success and high initiative in the creation, execution and tracking of effective marketing campaigns.
• High energy, self-directed, team player and extremely detail oriented.
• Strong ability to influence others and work collaboratively with other departments.
• Strong interpersonal skills and ability to earn trust and respect from other teams.

Tricentis Core Values:

Knowing what we need to achieve and how to achieve it is important. Tricentis core values define our ways of working and the behaviors we model that create an enjoyable and successful Tricentis life.

• Demonstrate Self-Awareness: Own your strengths and limitations.
• Finish What We Start: Do what we say we are going to do.
• Move Fast: Create momentum and efficiency.
• Run Towards Change: Challenge the status quo.
• Serve Our Customers & Communities: Create a positive experience with each interaction.
• Solve Problems Together: We win or lose as one team.
• Think Big & Believe: Set extraordinary goals and believe you can achieve them.

Why You’ll Love Working at Tricentis:

• Market conform salary + success-oriented bonus.
• Supportive and engaged leadership team.
• Career path and professional and personal development.
• 401(k) plan, full benefits package available.
• Company paid Disability and Life Insurance.
• Hybrid work environment.
• Our commitment to diversity and inclusion runs deep. We actively seek out those with different perspectives and consciously take steps to ensure everyone has a voice.
• We’re a global company! Potential to visit one of our many offices around the world including in Austria, Australia, Belgium, Denmark, Germany, India, Netherlands, Singapore, Switzerland, Poland, United States, and the UK.

Tricentis is proud to be an equal opportunity workplace. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability, or protected veteran.

Tagged as: Email Marketing, Marketing