tuft + paw is seeking a highly motivated and experienced Growth Director to lead all customer acquisition efforts for our DTC cat brand. If you have a proven track record of successfully driving ecommerce growth through growth tactics, media buying, organic strategies, and other standard DTC playbook methods, then we want you on our team!
The ideal candidate is a senior leader with a strong technical background, a deep understanding of ecommerce marketing, and a love for numbers. You will be responsible for developing and executing growth strategies that accelerate our brand’s expansion and customer base. We are looking for the equivalent of the dishwasher who worked their way up to head chef. Ideally you have worked in many marketing roles along the way to your current position as Top Dog.. or Top Cat (sorry).
Primary Responsibilities:
- Develop and execute comprehensive growth strategies to drive customer acquisition and revenue growth.
- Oversee and optimize ad channels, including Facebook and other relevant platforms, to maximize ROI, reduce CAC, and reach target audiences.
- Implement effective organic and referral growth strategies to boost our brand’s online visibility and organic traffic.
- Collaborate with the marketing team to design high-impact email and SMS campaigns for customer engagement and retention.
- Analyze website analytics, customer behavior, and sales data to identify growth opportunities and optimize user experience.
- Lead A/B testing initiatives for critical website elements, using data-driven insights to improve conversion rates.
- Work with external partners and agencies to leverage their expertise and drive growth.
- Provide strategic guidance on customer acquisition and retention efforts across various marketing channels.
Competencies:
- Technical Expertise: Demonstrated proficiency in growth tactics, ad platforms, and ecommerce marketing strategies.
- Ecommerce Acumen: Proven track record of successfully driving ecommerce growth and increasing customer acquisition.
- Analytical Skills: Ability to draw insights from data and make data-driven decisions to optimize growth strategies.
- Leadership: Strong leadership skills to guide and inspire the marketing team and external partners.
- Creative Thinking: Encourage innovative ideas and approaches to stand out in the competitive ecommerce landscape.
- Result-Oriented: Focus on achieving tangible results and exceeding growth targets.
- Adaptability: Stay up-to-date with the latest trends and adapt strategies to changing market dynamics.
Apply today by emailing [email protected] and introducing yourself, why you’d be good at this role, and sharing your linkedin profile.
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