Brand Manager, Oreo

Job Description for Brand Manager, Oreo at Mondelēz International. Based at East Hanover, NJ HQ office with in-office expectations of ~50% of the time. Develop annual plans, set objectives and allocate resources. Execute brand marketing plans, share objectives and monitor performance. Create integrated marketing communications and 360-degree campaigns.

Requirements

• Consumer behavior, preferably in the consumer goods sector in matrix environment
• Developing a seamless consumer experience & creating a holistic brand ecosystem
• Creating best in class 360 brand activation (TV, social/digital, consumer engagements, PR/earned, in-store)
• Building and optimizing media plans to drive ROI with a focus on digital
• Managing a brand’s PnL & business objectives
• Analytics and creativity to continuously review, evolve, and optimize plans to the consumer, category, and customer.
• Leading and influencing internal cross-functional & external agency teams
• Strong project management skills and ability to manage multiple projects simultaneously
• Communicating effectively, verbally and in writing, and executive presentation skills

Benefits

• health insurance
• wellness and family support programs
• life and disability insurance
• retirement savings plans
• paid leave programs
• education related programs
• paid holidays and vacation time