Marketing Strategy & Planning Director

Hybrid Full TimePalo Alto, CA, United StatesUniphore

Uniphore is one of the largest B2B AI-native companies—decades-proven, built-for-scale and designed for the enterprise. The company drives business outcomes, across multiple industry verticals, and enables the largest global deployments.

Uniphore infuses AI into every part of the enterprise that impacts the customer. We deliver the only multimodal architecture centered on customers that combines Generative AI, Knowledge AI, Emotion AI, workflow automation and a co-pilot to guide you. We understand better than anyone how to capture voice, video and text and how to analyze all types of data.

As AI becomes more powerful, every part of the enterprise that impacts the customer will be disrupted. We believe the future will run on the connective tissue between people, machines and data: all in the service of creating the most human processes and experiences for customers and employees.

Uniphore is growing and we are looking for a multi-faceted Marketing Strategy and Planning Director. S/he is responsible for the support and execution of the marketing vision, strategic annual planning and implementation of key initiatives; its holder will be involved in operational and process management while maintaining cross-departmental relationships to enable success and deliver ROI value. Reporting to our CMO, s/he will partner closely with marketing team leads and cross-functional leaders.

S/he is a strong leader with focused core values: Customer First. Collaboration. One Team who punches above the weight. S/He has a marketing operations background, is both analytical and the strategic “glue” of marketing.

Must be willing to commute to our Palo Alto, CA office 3 times a week.


  • Strategic Planning & Deployment – Drive annual planning with CMO, leadership team, and key stakeholders in alignment with company strategic priorities, marketing focus, and financial guidelines.
  • Build a world-class marketing team by defining our marketing priorities, evaluating gaps, and assessing the skills required.
  • Evaluate innovative technologies and add-on applications to improve and optimize marketing team performance.
  • Chief of Staff/Exec Comms – Support CMO on internal and external communications, PowerPoint presentations for Board members, company All-hands, quarterly Marketing Alerts to sales, partners, and executive leadership teams.
  • Drive the agenda for global marketing team meetings and marketing leadership meetings.
  • Budget Planning & Management – Develop a marketing budget portfolio aligning to key priorities and fiscal year revenue targets.
  • Manage marketing budget planning process and act as the Marketing liaison with Finance to ensure all activities are within budget, with approved POs and invoiced accordingly.
  • Performance Management & Reporting – Implement regular reporting of global marketing activities for CMO and the leadership team. Measure all marketing performance against fiscal business goals.
  • Ownership of weekly and monthly marketing reporting and quarterly marketing QBR process.
  • Leadership and Process Excellence – Based on the strategy, manage, and develop the marketing execution process and work closely with marketing leads including Brand, Marketing Operations, Demand Generation/Digital, Field/Events Marketing, Content, Social Media, Public Relations, Analyst Relations, Internal Communications and Customer Marketing and key partner functions.
  • Provide clear-cut communication for projects, deadlines, and all marketing operational aspects.
  • Marketing Liaison with Cross-Functional Stakeholders: Drive cross-functional alignment on key initiatives with Finance, Sales Operations, Product Teams, Customer Marketing, HR, IT, Legal and Office of the CEO.
  • Establish close collaboration with sales operations.
  • Analyze marketing and sales data to develop insights and make recommendations on areas for optimization.

Experience / Qualifications

  • 8+ years of experience in strategy, planning and operations, consulting or marketing operations
  • Experience working in high tech space preferred
  • Strong strategic planning and communication skills
  • Outstanding analytical, project management, problem-solving, and critical thinking skills
  • Experience working in a fast-paced environment and embracing flex between strategic thinking and hands-on execution
  • Experience working in/with marketing functions including Brand, Marketing Ops, Demand Generation/Digital, Field/Events Marketing, Content, Social Media, Public Relations, Analyst Relations, Internal Communications, Customer Marketing and Product Marketing.
  • Track record of experience developing and maintaining highly collaborative cross-functional relationships. Leader by example as well as a team player to enable success as One Team
  • Understanding in sales force productivity, GTM strategies, and channel strategies to accelerate the lead gen execution process
  • Ability to roll-up the sleeves and get the work done
  • Travel domestically and potentially international travel to India as needed (but not more than 1x times per year)
  • MBA preferred

$181,400 – $234,000 a year

The anticipated base salary hiring range for this position is:  

  • California: $181,400 – $205,000 Base + 15% variable
  • Non California: $151,000 – $162,000 + 15% variable

The specific rate will depend on the successful candidate’s qualifications and prior experience.

In addition to competitive base pay, this position also includes an annual bonus based on target achievement,  pre-IPO stock options, benefits including medical, dental, vision, 401(k) with a match, and more, plus generous paid time off, paid holidays, paid day off for your birthday and other paid leave policies to support employees through all phases of life.

Uniphore is an equal opportunity employer committed to diversity in the workplace. We evaluate qualified applicants without regard to race, color, religion, sex, sexual orientation, disability, veteran status, and other protected characteristics.

For more information on how Uniphore uses AI to unify—and humanize—every enterprise experience, please visit

All applicants – to review our privacy notice, please click here

Information regarding recruiting and phishing scams:

Employment offers will always be made by a Uniphore hiring manager or Talent Acquisition team member with a email address only. We will never text you about an employment opportunity, interviews or employment offers, and we do not make job offers after only one interview. Additionally, we will never ask you to provide funds for onboarding, supplies or anything else, nor we will ask you to submit your personal information (date of birth, passport details, banking information, social security number, etc.) as part of the interview process. If you are receiving an employment inquiry or employment offer from a non email address, please assume it is spam. If you believe you have been a victim of a phishing or false employment scam, you may want to report this incidents to the FBI iC3, or visit the Department of Homeland Security’s Cyber Smart website to learn how to report such scam.

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