Email Marketing Manager

UWorld seeks an Email Marketing Manager to develop, execute, and measure email marketing campaigns, drive demand generation, growth marketing, and campaign operations.

Requirements

• Develop, implement, and manage high-quality acquisition programs, campaigns, and activities across the business’s online platforms
• Manage email marketing campaigns from beginning to end through plan development, targeting, setup, implementation, and reporting/analysis
• Initiate and manage lead nurturing programs to accelerate prospect movement through the demand generation funnel
• Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
• Plan, execute, and measure experiments and conversion tests
• Maintain a strong online company presence through digital channels
• Analyze data and make smart recommendations to increase traffic, the number of quality leads, and conversion rates
• Use benchmark data from internal and external sources and research and evaluate market behavior, trends and competitors to identify opportunities for improvement
• Develop and measure key metrics around the business including user acquisition, conversion rates, and engagement rates
• Ensure brand consistency
• Design, develop, and maintain regular reporting on the performance of all digital marketing campaigns and assess against goals (ROI and KPIs)

Benefits

• Paid time off
• Parental leave
• Bereavement leave
• 8 hours of volunteer time
• Generous paid holiday schedule
• Comprehensive benefits package
• 401(k) plan with 5% employer matching