Customer Lifecycle Marketing Manager

We’re building out our Customer Lifecycle Marketing function and looking for a Customer Lifecycle Marketing Manager to design and execute programs that keep Validity’s enterprise customers engaged, successful, and growing.

Requirements

• Proven experience running customer lifecycle or customer marketing programs in a B2B SaaS environment, with a focus on post-sale adoption and expansion
• Hands-on Pendo experience is required; experience building in-app programs and knowledge on how to use the platform strategically, not just tactically
• A campaign-first mindset: you know how to plan and execute multi-channel programs and can think through the full arc of a customer communication, from strategy to copy to results
• Solid email marketing fluency – you don’t need to build it yourself, but you understand segmentation, nurture strategy, and how email fits into a broader lifecycle motion
• Comfortable with data: you pull your own reports, interpret results, and use insights to make decisions and recommendations
• Experience partnering cross-functionally with Account Management or Customer Success teams
• Familiarity with tools like UserGems, G2, Salesforce, or Pardot is a plus
• Strong written communication – you can write clear, on-brand messaging for campaigns, in-app guides, and email with minimal guidance

Benefits

• Generous Paid Time Off
• 401k Matching
• Retirement Plan
• Bonus opportunities and stock options