Senior Product Marketing Manager

This existing vacancy is open to candidates that reside in the United States, Canada, Ireland and the United Kingdom. As a senior product marketing manager, you are responsible for making solutions ‘fly off the shelf’ by understanding the market, crafting the message, and enabling the messengers.

Requirements

• Market intelligence—be the expert on our buyers, who are they, how they buy and their key buying criteria.
• Understand and document our buyer’s process, including where they get information, how they attribute value, and the who, what, when and why behind the decisions they make.
• Grow the business by creating and championing plans that increase our market share in your assigned target market and working cross-functionally to execute.
• Coordinate the launch of new offerings into your assigned segment.
• Develop clear, compelling messaging and positioning that resonates with our target buyer personas.
• Drive sales enablement programs and thought leadership initiatives.
• Support go-to-market, pricing and packaging strategy with market evidence.
• Develop strategic narratives for your solution(s) that aids in the creation of high-quality marketing assets and campaign content.
• Understand and support our sales and customer success teams; enable sellers and CSMs to understand the problems we solve for our buyers;
• Strong understanding of integrated marketing and how to leverage each channel to successfully promote your solution(s) based on product lifecycle stage, ICP, and revenue targets.

Benefits

• Competitive, fair, and equitable compensation practices
• Comprehensive benefits package