Field Marketing Manager

Verkada is the largest cloud-based B2B physical security platform company in the world. Only Verkada offers six product lines — video security cameras, access control, environmental sensors, alarms, workplace and intercoms — integrated with a single cloud-based software platform.

Designed with simplicity and scalability in mind, Verkada gives organizations the real-time insight to know what could impact the safety and comfort of people throughout their physical environment, while empowering them to take immediate action to minimize security risks, workplace frustrations and costly inefficiencies.

Founded in 2016 with more than $460M in funding raised to date, Verkada has expanded rapidly with 16 offices across three continents, 1,700+ full-time employees and 20,000+ customers across 70+ countries.

Who We Are

Verkada is the largest cloud-based B2B physical security platform company in the world. Only Verkada offers cloud native, fully integrated physical security including AI enabled video security cameras, access control, environmental sensors, alarms, workplace and intercoms allowing organizations the simplicity, scale, and real-time insight to know the safety and comfort of people throughout their physical environment, while empowering them to take immediate action to minimize security risks, workplace frustrations and costly inefficiencies.

Founded in 2016 with more than $460M in funding raised to date, Verkada has expanded rapidly with 15 offices across three continents, 1,600+ full-time employees and 20,000+ customers across 70+ countries.

Field Marketing Manager

As a Verkada Field Marketing Manager you are the CMO for the ANZ region and an essential part of the Field Marketing and regional field sales organization. You will define the solutions focus areas, strategic direction and marketing and demand generation needs to create pipeline. You will work with partners to develop a best-in-class ecosystem of security expertise. And you will drive and insure customer success, engagement and loyalty in key accounts across your region.

Roles / Responsibilities

• Act as the primary local representative for marketing in your region
• Develop and plan the overall regional marketing plan to meet customer, demand generation, growth, and revenue objectives for your region. This involves collaborating with sales, external influencers, channel partners, the APZ Demand Gen Hub, and your marketing peers.
• Execute best-in-class region and local language campaigns, both direct and with partners. This includes thought leadership, trade shows, lunch & learns, technical hands-on workshops, roundtables, webinars, top account marketing, and other tactics as appropriate.
• Execute account based marketing programs on behalf of sales, and demonstrate to reps how they can execute program elements on their own
• Drive local, high touch, thought leadership and customer executive collaboration and community on the topic of physical security and the cloud.
• Advise the corporate and in theatre demand generation hub as they develop, plan, execute, and measure supporting, highly impactful demand generation and marketing campaigns
• Work with top partners to develop their overall marketing and customer engagement approach
• Closely track budgets, lead flow and follow-up, and results against goals. Communicate status, action items, results, and deliverables across marketing and sales.

Required Skills and Experience

• 8+ years of marketing and demand generation experience, preferably in B2B with a fast growing tech company.
• Proven ability to act as an advisor and peer with sales leadership
• Proven track record executing innovative and multi-part event and demand generation programs.
• Experience using data and metrics to drive improvements
• Passion to provide the best, most innovative security solutions to businesses around the world
• Ability to work in office with the team and travel as needed
• Do whatever it takes attitude

Related Skills

• Budgeting and budget management
• com and Marketo/Hubspot
• Event and campaign management
• Social media platforms and monitoring tools
• Customer references
• Ability to understand business measurement, sales process and pipeline mechanics

Verkada Is An Equal Opportunity Employer

As an equal opportunity employer, Verkada is committed to providing employment opportunities to all individuals. All applicants for positions at Verkada will be treated without regard to race, color, ethnicity, religion, sex, gender, gender identity and expression, sexual orientation, national origin, disability, age, marital status, veteran status, pregnancy, or any other basis prohibited by applicable law.

Tagged as: HubSpot, Marketing