Chief Revenue Officer

Who We Are

At VML, we are a beacon of innovation and growth in an ever-evolving world. Our heritage is built upon a century of combined expertise, where creativity meets technology, and diverse perspectives ignite inspiration. With the merger of VMLY&R and Wunderman Thompson, we have forged a new path as a growth partner that is part creative agency, part consultancy, and part technology powerhouse.

Our global family now encompasses over 30,000 employees across 150+ offices in 64 markets, each contributing to a culture that values connection, belonging, and the power of differences.

Our expertise spans the entire customer journey, offering deep insights in communications, commerce, consultancy, CRM, CX, data, production, and technology. We deliver end-to-end solutions that result in revolutionary work.

About VML

VML is a leading creative company that combines brand experience, customer experience, and commerce to create connected brands and drive growth. VML is celebrated for its innovative and award-winning work for blue chip client partners including AstraZeneca, Colgate-Palmolive, Dell, Ford, Intel, Microsoft, Nestlé, The Coca-Cola Company, and Wendy’s. The agency is recognized by the Forrester Wave™ Reports, which name WPP as a “Leader” in Commerce Services, Global Digital Experience Services, Global Marketing Services, and, most recently, Marketing Measurement & Optimization. As the world’s most advanced and largest creative company, VML’s global network is powered by 30,000 talented people across 60-plus markets, with principal offices in Kansas City, New York, Detroit, London, São Paulo, Shanghai, Singapore, and Sydney.

VML Enterprise Solutions

VML Enterprise Solutions brings together all our technology and data groups to form a single operating unit that services complex business challenges using the agency’s combined consulting, data, technology, and innovation capabilities. Over 7,000 employees across VML’s key offices and local markets around the world contribute to the Enterprise Solutions offering to deliver on the increasing market demand for applications of AI, technology-driven transformation, and operational efficiencies brought to life via robust technology solutions. VML Enterprise Solutions integrates deep technology services capability into VML’s core practices of Brand Experience, Commerce, and Customer Experience. The offering will also be direct to clients with best-in-class global scale in consulting, engineering, data, scaled automation, and platform delivery. The comprehensive solution includes VML platform service brands such as MAP, Diff, and Satalia, a leading AI company acquired by WPP in 2021. The group also brings together tenured global partnerships with Adobe, Salesforce, Google, Microsoft, Braze, and MACH Alliance, among others.

The role

Reporting into the Global Chief Growth Officer, Enterprise Solutions the primary focus of the role is to work with and lead both internal and external key leadership and a diverse array of team members in the North American market. Driving growth to drive increased YoY topline revenue growth – by bringing in and selling the wider VML Enterprise Solutions offerings. While you are drawing from the strengths of our prioritized verticals and offerings, and tapping into the global capabilities, your role is to orchestrate initiatives, engage with potential clients, and work alongside the wider team to convert opportunities into healthy business. Both a strong client partner and a leader by influence, this person will be charged with leading out our GTM in NA. Identifying opportunities, building strategic and revenue-generating plans, and developing and creating solutions that solve high-level business challenges for some of the largest brands in the world and make a meaningful impact in the lives of their customers.

You will need to be extremely hungry to develop new opportunities with a keen eye on the prize, through building relationships at the highest level. But also have the ability to manage new opportunities from initial conversation, all the way through to scoping, implementation, and set-up of the team before handing over to our Client and Business Leadership teams. This person will be constantly working with and leading the relevant teams in NA, to seek, build and enhance the new client pipeline, adjusting as necessary for sustainable growth.

They will monitor the marketplace and analyze opportunities, providing competitive strategies and tactics, while remaining well-connected with top-tier clients, to ensure that their needs are being factored into ever-evolving development and enhancement cycles. The ideal candidate must always want to be “in the room” and have a deep understanding of both our industry and offerings.

This “Hunter” must be deeply curious about new methodologies and thinking and be able to adapt to an ever-changing ecosystem and emerging competitors. They will be a passionate problem solver and critical thinker who values innovative ideas, creativity, and elegant solutions. Key for this individual’s success will be the ability to not only drive and grow revenue from new clients but also understand the value of interdisciplinary collaboration and eschewing silos.

The attitude and approach of the right candidate is, in many ways, as important as the experience and skills they possess – as the role will be at the heart of the business. You will need to be a self-starter, highly motivated, have natural leadership qualities and gravitas. You must be prepared to interface with all departments in the business to gather the support and buy-in required. The environment is extremely varied and fast-paced so you’ll need to be comfortable juggling multiple plates. Therefore, the right candidate will need to possess bags of energy and drive and demonstrate a passion for developing the business.

Responsibilities

• Develop a new business strategy and supporting plan for NA.
• Lead the Enterprise Solutions growth teams in North America, reporting to Global Chief Growth Officer, Enterprise Solutions with a dotted line into the CEO of North America.
• Ultimately act as the centre of gravity for the entire new business offering for VML Enterprise Solutions in NA, to deliver on revenue targets set for the business.
• Monitor the revenue pipeline and leads, adjusting as necessary to create sustainable growth.
• Establish both short-term results and long-term strategy, including revenue forecasting.
• Bring a fresh and strategic approach to how we best answer our clients brief, looking for new ways to solve client problems through our wider capabilities.
• Tailor the best possible offering for each opportunity by collaborating closely with colleagues in NA and offices in other countries and group functions.
• Communicate the value proposition to prospective clients in a manner appropriate for the target audience of C-Suite executive.
• Working closely with the marketing team to come up with innovative and engaging ways to market ourselves to prospects and partners alike.
• Establish and build strong relationships with business and platform partners.
• Collaborate with the other sales teams (client management) to ensure efficient closing and hand-over of opportunities as well as collaborate around common sales topics.
• Develop contracts and scopes of work in collaboration with internal teams to help set pricing, client goals, and objectives.
• Transfer knowledge; share and socialize best practice exemplary work, ideas and solutions within NA and globally.

The ideal candidate

A strategic thinker with proven experience developing, managing, and building revenue pipelines, as well as being able to recognize client company omni-channel experiences and needs that meaningfully impact agency growth across multi-channel sectors. Fearlessness in the face of the undefined and ready to break with conventional process. Excited by opportunities to create new rather than default to plugging-in to existing ones, while leaning towards experimentation. Able to learn and adapt to new technologies and trends. Prepared to fail in order to learn.

Deep knowledge of VML’s ecosystem of technology partners and their unique capabilities to solve problems for our clients (i.e. Adobe, Salesforce, Braze, Shopify, Sitecore, Aquia Drupal, Optimizely etc.) Must have extensive expertise with the preparation of business quotes, RFIs, RFPs, or other sales/new business-related documentation.

A champion of team environments that are comfortable with ambiguity and encourage collaboration, especially working cross-discipline. An exceptional communicator, regardless of medium, with an emphasis on storytelling, pitching and presentations, facilitating work-sessions, and articulating and defending strategy and campaign decisions. Knowledge and appreciation of technology’s evolving constraints and capabilities.

A deeply collaborative mindset and approach, and the ability to listen as well as give clear direction. Is a kind, “no-ego,” empathetic, open-minded, and collaborative leader with gravitas and purpose: must be able to inspire and galvanize action, intent, and vision.

Highly developed business acumen with solid financial, commercial, and analytical skills. Emotionally intelligent with the ability to motivate and will be a true team player while holding people accountable. Will be passionate, thoughtful, and entrepreneurial; thrives in a fast-paced environment and is not afraid to roll up their sleeves to get the job done.

Has a sense of urgency, not afraid of constant change, is flexible and agile in navigating an ever-changing landscape while keeping their eye on the end goal. A consummate relationship builder who can seamlessly manage multiple voices, opinions, and personalities to create an atmosphere of camaraderie and collaboration.

Strategic thinker who connects the dots in unexpected ways and champions new ideas and ways of working. Embodies our culture in thought and practice: curious and collaborative, team-focused, and passionate about creating revolutionary work. Demonstrated experience fostering a creative and uplifting environment and delivering integrated, high-performing, and diverse work that yields optimum results for clients and the agency.

At VML, we are committed to fostering an all-inclusive work environment that is both rewarding and career-forward. Our Inclusion, Equity & Belonging initiatives, alongside the VML Foundation, reflect our dedication to giving back and making a positive impact in our communities and beyond. Our people are the heartbeat of our organization—creators, doers, innovators, makers, and thinkers—who drive not just marketing, but meaningful experiences that resonate in every action and interaction.

VML is a WPP Agency. For more information, please visit our website, and follow VML on our social channels via Instagram, LinkedIn, and X.

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Tagged as: Business Strategy, Revenue Forecasting, Revenue Growth, Tem Leadership