Demand Generation Specialist

Vonage is a global cloud communications leader that helps businesses accelerate their digital transformation through our fully programmable Unified Communications, Contact Center Applications, and Communications APIs. 

Our Marketing Mission: We are a highly creative, energetic and results-oriented organization that produces and delivers the content Vonage needs to entice, educate, engage with and sell to customers around the world. We connect with the external marketplace through all media including print, digital and social.  Our team leverages deep industry, market and customer data into actionable insights and marketing strategies. We are creative and collaborative, striving to translate how Vonage’s products and services can meet the needs of our current and future customers.

SOUND INTERESTING? CONTINUE READING BELOW…….

Why this role matters:

Demand Generation leverages electronic and marketing automation technology to engage with and attract targeted audiences. We apply a deep understanding of company products, the competitive industry and Vonage’s position in the marketplace to intelligently answer inquiries from potential customers. We qualify leads and direct them to sales colleagues for follow up and close. You can join our team as a Demand Generation Specialist II, leveraging sales and product expertise alongside data and analytics to influence potential client understanding and buying decisions through campaign activations.

Where you will work:

Flex Worker – You will have home based days, but can be required to commute to the office for collaboration, customer meetings and presentations up to 3 days a week (exact days to be agreed with your line manager). The address of the office you will be commuting to is Bell Works 101 Crawfords Corner Road Suite 2416, 4th Floor, Building #2 Holmdel, NJ 07733

Sponsorship Not Available – Legal authorization to work in the US is required. We are unable to sponsor individuals for employment visas, now or in the future, for this job opening.

What you will do:

• Develop and ensure effective execution of multi-channel marketing and demand generation programs and initiatives (i.e. through social media, display and content syndication).
• Capture and ensure daily review of inbound leads.
• Perform research and potential lead identification using standard internal and external resources, databases and other information sources.
• Evangelize the Vonage brand and offerings, educating prospects on how they can achieve personal and/or business goals through Vonage solutions.
• Generate leads and ensure effective follow up to incoming contacts and queries.
• Support Marketing efforts to qualify potential customers.
• Consistently meet established weekly and monthly contact, lead generation, capture and other measures.
• Support team efforts to assess the effectiveness of channel mix efforts and identify improved methods, information sources and strategies.
• Help define and enhance demand generation analysis, reporting tools, dashboards and analytical techniques.
• Monitor reports and information to identify trends, issues and challenges, preparing reports for management and recommending areas for improvement.
• Support and project manage Demand Generation and cross-functional teams to enhance existing and implement new marketing efforts, globally.

What you will bring:

Required

• Bachelor’s Degree in Communications, Marketing, Business or related discipline.
• Prior experience (3-5 years) in a Marketing, Demand Generation or related position.

Desirable

• Detailed project management and organization skills across multiple tasks and timelines.
• Strong proficiency with marketing tools, management systems and channels such as Facebook, LinkedIn, 6sense, Madison Logic, Google, Salesforce, etc.,
• Demonstrated impeccable integrity and commitment to customer satisfaction. Demonstrated proficiency in marketing customer support and sales administration within the technology sector. Excellent interpersonal and communication skills, including writing, speaking and listening.

How you will benefit:

• Medical, Vision, and Dental Coverage
• Health Savings Account (HSA)
• Income Protection
• Maternity & Paternity Leave
• 401(k) Contributions: Pre-Tax, Roth, or After-Tax Roth Options
• Unlimited Discretionary Time Off
• Three Paid Volunteer Days a Year
• Tuition Reimbursement
• Voluntary Legal Plan
• Optum Employee Assistance Program
• Discount on Auto, Home & Pet Insurance

Note: The purpose of this profile is to provide a general summary of essential responsibilities for the position and is not meant as an exhaustive list. Assignments may differ for individuals within the same role based on business conditions, departmental need or geographic location.

Tagged as: Demand Generation, Marketing