Senior Associate, Growth Marketing

New York Magazine is seeking an ambitious, strategic, and results-oriented Growth Marketing Associate to support paid marketing efforts across its portfolio of brands. The role will focus on executing and optimizing paid media campaigns across channels like social, search, and display, and will require 3+ years of hands-on paid media experience, a sharp analytical mindset, and a knack for developing fresh, innovative marketing ideas.

Requirements

• Manage end-to-end paid media execution, including budget pacing, bid optimization, ad trafficking, creative iteration, audience segmentation, and adherence to platform best practices.
• Use reporting and analytics tools daily to assess campaign performance, uncover insights, and make data-driven optimizations that scale and improve results.
• Support the development of channel expansion strategies by leveraging internal analytics, external research, and market intelligence to identify new growth opportunities.
• Track, analyze, and report on campaign outcomes, distilling insights and recommendations that fuel continuous improvement across both current and future channels.
• Share learnings and actionable insights with the broader Consumer Revenue team to foster a culture of collaboration, curiosity, and shared knowledge.
• Stay ahead of industry and digital media trends, proactively bringing forward new ideas, innovation opportunities, and key shifts in the media landscape.
• Monitor competitive activity, including onsite and offsite messaging, paid and earned media initiatives, partnerships, and broader marketing efforts to inform strategic decisions.
• Remain informed on editorial trends and performance, developing innovative ways to integrate content into paid marketing campaigns for improved resonance and reach.

Benefits

• Generous Paid Time Off
• 401k Matching
• Retirement Plan