Experiential Marketing Manager

Lead and manage the development and execution of event marketing strategies for Providers and Premier related initiatives and programs on behalf of the enterprise and the lines of business (LOBs) to ensure maximum growth and market exposure.

• Lead the event marketing team to perform strategic event marketing and communications planning and execution for Provider Solutions and Premier.
• Define and elevate the guest experience through new and innovative opportunities for all Provider and Premier events including SEE annual sales meeting, SHiFT annual Premier meeting, national trade shows Vision Expo East, Vision Expo West, SECO, Doctor Groups, and regional industry events.
• Develop and oversee the Doctor Group strategy, including campaigns, promotions, advertising, educational content, and events to increase awareness and drive growth for the Premier program and doctor network.
• Develop and oversee educational workshops for Premier Academy360, including hosted workshops, in-practice workshops, and workshop integration at industry events.
• Develop and maintain industry partnerships with key associations, media, Premier partners and suppliers to ensure cohesive and effective delivery for all events.
• Provide marketing shared services that meet business partner needs and balance the overall needs of the organization.
• Continue to refine and expand the suite of services as well as service level agreements, resource management, and mutual expectations regarding deliverables.
• Work closely with segment teams, LOBs, and Creative Solutions to ensure top-notch brand representation and associated visuals at industry events, ensuring business strategy alignment and results.
• Oversee the analysis of event metrics to ensure maximum results and provide recommendations for improved ROI.
• Establish and manage the event department budget and monitor expenses to ensure costs are within established levels; report regularly to the manager regarding project status, team activities, training opportunities, staffing issues, and progress toward achieving established metrics.
• Establish and cultivate relationships across the organization to maximize collaboration, learning, and integration.
• Engage in staff development as well as actively participate on the Marketing Management team and cross-LOB strategy teams.