Head of Demand Generation (Global | Paid, Organic & Community Growth)

Wati is a rapidly growing SaaS company seeking a Head of Demand Generation to lead their global demand generation function. This role will define how Wati scales demand across all discovery channels (paid, organic, community, AI-driven) to attract, engage, and convert SMBs. The Head of Demand Generation will be responsible for designing, executing, and optimizing a full-funnel marketing engine, unifying brand, performance, and community into a cohesive growth engine.

Requirements

• 8–12 years of experience in B2B SaaS marketing
• 3+ years leading a demand gen or growth marketing function
• Deep experience running and optimizing paid programs
• Full-Funnel thinker, skilled in brand storytelling, community engagement, and paid acquisition
• Strong analytical mindset, fluent in metrics, attribution, and funnel optimization
• Creative story teller
• Proven track record of hiring and scaling marketing teams
• AI-native marketer with experimentation mindset

Benefits

• High Ownership
• Global Reach
• Competitive Compensation
• Collaborative, Ambitious Culture