Director of Digital Marketing Europe

Overview

WebPros is seeking an experienced and visionary Director of Digital Marketing to drive our digital strategy, execution, and performance optimization. As a key leader in our Corporate Marketing team, you will shape WebPros’ digital presence, demand generation efforts, and branded campaigns, ensuring our marketing strategy aligns seamlessly with evolving business goals.

This role requires a strategic thinker with a hands-on approach, capable of operationalizing digital thought leadership, driving data-driven decision-making, and fostering a culture of rapid experimentation. You will oversee digital marketing programs, demand generation, branded campaigns, and performance optimization, while managing a team of internal professionals and external agencies.

This is a high-impact role with significant budget responsibility and direct reporting to the Vice President of Corporate Marketing. If you have a passion for digital growth strategies, a track record of executing successful multi-channel campaigns, and the ability to lead high-performing teams, this is the opportunity for you!

Key Responsibilities

• Strategic Thinking: Be a strategic thinker while being agile and entrepreneurial in approach to ensure the digital marketing function stays in lockstep with evolving business requirements and goals
• Operationalize Digital Marketing Thought Leadership: Lead the strategic development, planning, and ongoing optimization efforts, synthesizing WebPros’ business strategy with the application of industry best practices and insights generated from internal data analysis to maximize returns on digital marketing investments.
• Build Digital Marketing Capability: drive strategic development across people, process and tools.
• Test and Learn: Create processes for rapid experimentation to continuously and incrementally improve the efficiency and effectiveness of WebPros’ digital marketing function, tightly aligning testing efforts with business needs.
• Digital Marketing Programs: Plan and execute (co-)branded digital marketing programs in collaboration with WebPros’ field and partners. Adapt revenue initiative campaigns provided by the Portfolio Marketing team to tailor the partner’s execution as negotiated by WebPros’ field teams. This will involve collaboration on various metrics, specifically supporting the growth of WebPros’ SaaS offerings and the revenue realized by the partner.
• Branded Campaigns: Execute WebPros-branded campaigns that drive traffic and conversion to very specific initiatives as outlined by Portfolio Marketing and Corporate Marketing. Collaborate on metrics focused on lowering cost per action to maximize ROI.
• Demand Generation: Execute highly targeted cross-channel digital campaigns that drive traffic and conversion to the storefront for either direct purchase or trial initiation.
• Collaboration: Collaborate with Marketing peers on their execution of social and email campaigns and manage the infrastructure (websites, HubSpot, supporting SocialBee, etc.) used to execute. Key metrics will center around organic traffic generation, user engagement, health and performance of database marketing, and utilization of peers in the GTM team.
• Performance Management: Responsible for planning process, budget control, reporting and ongoing performance optimisation, through direct data capture and reporting and/or in collaboration with the RevOps team.
• Team Management: Manage, coach, and lead a team of internal professionals and external agencies, ensuring their performance continually improves, including active professional development plans for each internal team member.

What We Offer

• A high-impact leadership role in an industry-leading firm.
• Remote work flexibility with a global, dynamic team.
• Budget responsibility and strategic influence over WebPros’ digital marketing function.
• A collaborative culture that values delegated accountability, experimentation, and professional growth.

About Webpros

WebPros is committed to working with and providing reasonable accommodations to individuals with disabilities. Please let your recruiter know if you need an accommodation at any point during the interview process. Founded in early 2017, WebPros brings together widely used web hosting, billing automation, infrastructure, server management, and online marketing software solutions. Constantly adding new brands and products to its portfolio, in its current formula, WebPros comprises Plesk, cPanel, WHMCS, SolusVM, NIXStats, XOVI, Koality, and Sitejet. Overall, we power more than 85 million websites on more than 900,000 servers worldwide.Our global team is made up of 600+ tech-loving professionals with offices around the globe. You will join a dynamic and fast-paced environment and work with cross-functional teams to design, build, and roll out products that deliver the company’s vision and strategy.
Discover a career you love at WebPros and contribute to our continued success.

Who Should Apply

However, you identify or whatever your path to us, please apply if you see a position that makes your heart sing. Come join WebPros and help us build a company where you’re making a difference to the future of technology.

Confidence can sometimes hold us back from applying for a job. But we’ll let you in on a secret: there’s no such thing as a ‘perfect’ candidate. WebPros is a place where everyone can grow. So, however you identify and whatever background you bring with you, please apply if this is a role that would make you excited to work every day.

We care for a unique working environment.

• We thrive on excellence, innovation, collaboration, and efficiency as a team.
• We enjoy what we do, understand our customers, and build a state-of-the-art platform that clients love and need.
• Expect interesting tasks and full integration from day one.
• Look forward to an intensive induction and training phase.
• Work with a cool team and enjoy an open-door policy on all levels.
• Take the freedom to bring up fresh ideas and new initiatives – we will support you.
• Work in a global, entrepreneurial working environment with a strong team spirit.

Tagged as: Demand Generation, Performance Management, Team Management