Marketing Operations Manager

Role Overview

This role is for one of the Weekday’s clients. We are looking for an experienced Marketing Operations Manager to own and optimize the systems, processes, and data that power modern marketing operations. This role is ideal for someone with strong experience in product-led SaaS (PLG) environments who can independently manage marketing technology, campaign operations, lifecycle automation, and reporting.

What You Will Do

You will play a critical role in ensuring marketing systems remain accurate, scalable, and performance-driven while enabling cross-functional teams to make informed, data-backed decisions. Key responsibilities include owning and managing the marketing automation platform, building and maintaining attribution models, designing and executing lifecycle marketing campaigns, and producing accurate performance reports.

Why It Might Be a Fit

The ideal candidate thrives in a fast-paced environment, has exceptional attention to detail, and can operate with minimal supervision while continuously improving marketing efficiency and business outcomes. You will work closely with Revenue Operations, Data, Sales, and Go-to-Market teams to ensure seamless data flow, reporting consistency, and operational alignment.

Requirements

• 5+ years of experience in Marketing Operations, preferably within a Product-Led Growth (PLG) SaaS environment
• Advanced hands-on expertise in HubSpot administration, marketing automation, workflow management, and lifecycle campaign execution
• Strong experience with Salesforce, attribution modeling, CRM management, and marketing performance tracking
• Proficiency in SQL and working with data warehouses to build reports, answer business questions, and validate marketing data independently
• Deep understanding of campaign attribution, UTM governance, multi-channel marketing measurement, and data quality best practices
• Experience managing marketing technology stacks, system integrations, email deliverability, and CRM synchronization
• Familiarity with product analytics platforms, experimentation frameworks, A/B testing methodologies, and performance optimization
• Excellent analytical, problem-solving, documentation, and cross-functional collaboration skills
• Strong written communication skills with the ability to work effectively in asynchronous, distributed teams