Marketing Analyst

Reporting to the PO Growth Marketing Manager, the Marketing Analyst will support the Physician Organization’s strategic marketing initiatives, focusing on tracking performance metrics, patient acquisition, and campaign optimization across multiple platforms.

Requirements

• Bachelor’s Degree in Marketing, Communications or related field
• Minimum 5 years of experience in marketing analytics, preferably in healthcare or academic medicine
• Advanced proficiency in digital analytics platforms (Web Analytics), data visualization tools (Power BI), and Excel
• Experience with CRM systems and marketing automation platforms (Salesforce, Epic, Marketo, etc.)
• Strong understanding of HIPAA and healthcare data privacy standards
• Ability to translate complex data into actionable insights
• Excellent interpersonal skills, with the ability to engage with both internal stakeholders and patients
• Detail-oriented with a high level of accuracy
• Comfortable with technology and using software tools for profile management, analytics, and reporting
• Superior organizational skills, and strong interpersonal skills
• Strong critical thinking and problem-solving skills
• Demonstrated proficiency with Microsoft Office Suite and database applications
• Excellent verbal and written communication skills
• Self-starter with high degree of initiative and an ability to meet tight deadlines
• Strong work ethic

Benefits

• Generous Paid Time Off
• 401k Matching
• Retirement Plan