Sales & Marketing Director

OVERVIEW

Enrichly Technologies is building the commerce and engagement infrastructure for a fragmented $13B membership economy, starting with Greek life.

We are seeking a Sales & Marketing Director to own and build the company’s revenue engine from the ground up. This role is responsible for defining go-to-market strategy, generating pipeline, closing key partnerships, and scaling a repeatable sales and marketing system.

This is not a purely strategic leadership role. It is a player-coach position. You will be expected to operate hands‑on in early sales efforts while building the team, processes, and channels that drive long-term growth.

The ideal candidate is equal parts strategist and operator. Someone who understands how to position a differentiated product, create demand in a niche market, and translate activity into revenue.

KEY RESPONSIBILITIES

Revenue Ownership

• Own top-line revenue growth across all channels
• Build, manage, and forecast a healthy sales pipeline
• Personally drive and close high-value partnerships, especially in early stages
• Define and execute Enrichly’s go-to-market approach across Greek life and adjacent markets
• Identify and prioritize highest-value customer segments and acquisition channels
• Develop clear, compelling positioning that differentiates Enrichly in a fragmented market
• Build and optimize the sales process from prospecting through close
• Establish KPIs, reporting, and forecasting discipline
• Implement and manage CRM and sales tools

Marketing & Demand Generation

• Lead demand generation across digital, partnerships, events, and outbound channels
• Oversee performance marketing (paid media, email, SEO/SEM, social) with a focus on ROI
• Ensure marketing efforts are directly tied to pipeline and revenue outcomes

Partnership Development

• Develop and manage strategic relationships with national organizations, vendors, and ecosystem partners
• Identify partnership opportunities that accelerate distribution and credibility
• Recruit, develop, and lead a high‑performing sales and marketing team
• Establish a culture of accountability, urgency, and results
• Coach team members while setting a high execution bar

Cross-Functional Alignment

• Work closely with operations, product, and leadership to ensure successful client onboarding and retention
• Align go-to-market efforts with product development and customer experience

EDUCATION AND SKILLS REQUIRED

• 5–10+ years of experience in sales, marketing, or growth leadership roles
• Proven track record of driving measurable revenue growth, not just activity
• Experience building or scaling go-to-market functions in early‑stage or high‑growth environments
• Strong understanding of both outbound sales and demand generation
• Ability to operate strategically while staying close to execution
• Comfortable working in ambiguity and building systems from scratch
• Strong leadership presence with the ability to influence internally and externally

Preferred Experience

• Experience in e-commerce, marketplaces, or platform businesses
• Background in membership-based organizations, Greek life, or affinity groups
• Familiarity with licensed merchandise or brand partnerships
• Experience selling into or working with national organizations or multi‑entity structures

What Success Looks Like & Why this Role Matters

• Consistent and predictable revenue growth
• A scalable, repeatable sales process with strong pipeline visibility
• High-performing team with clear accountability and output
• Efficient customer acquisition with improving conversion rates
• Strong brand positioning within the Greek life and membership ecosystem

Enrichly operates in a market where demand and loyalty already exist, but the infrastructure to monetize it is broken. This role is responsible for turning that latent demand into scalable, predictable revenue.

You will directly influence how fast the company grows, how it is positioned in the market, and how effectively it captures a multi‑billion‑dollar opportunity.

If you’re looking to manage an established system, this is not the role. If you want build the system, own the number, and scale a company, this is the opportunity.

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