Senior Marketing Operations Manager

Guild is bridging the gap between education and career opportunity, helping employers offer education, skilling, and career mobility to their employees. The Guild Career Opportunity Platform empowers top companies to help working adults go back to school, with tuition assistance programs that align the corporate business goals with affordable education programs designed for working adults.

Guild is approved to hire in 32 states . Before applying to a remote role, ensure you are in (or will be in) one of the following locations: AZ, CA, CO, CT, FL, GA, ID, IL, IN, KS, MA, MD, ME, MI, MN, MO, NC, NH, NJ, NV, NY, OH, OK, OR, PA, SC, TN, TX, UT, VA, WA, WI and Washington D.C.

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At Guild, we believe talent is everywhere and that opportunity should be too. We continue to have our home and headquarters in Denver, but we have embraced a distributed model of working to reach the best talent in the United States. While some roles may require proximity to our Denver office, roles based outside of our Denver office can sit in any of the following 32 states: AZ, CA, CO, CT, FL, GA, ID, IL, IN, KS, MA, MD, ME, MI, MN, MO, NC, NH, NJ, NV, NY, OH, OK, OR, PA, SC, TN, TX, UT, VA, WA, WI and Washington D.C. Please only apply if you are able to live and work full-time in one of the states listed above. State locations and specifics are subject to change as our hiring requirements shift.

To thrive as a company and meet our impact goals, we must cultivate a culture of high-performance. We know managers are often the single-largest driver of employee satisfaction and growth, and our talent is our biggest asset. Because of that, we’ve identified consistent expectations for all of Guild’s people managers —helping you know what to expect from your experience here.

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This role is based in Denver, CO with the option to work Hybrid in our Denver HQ.

Guild is seeking a Senior Marketing Operations Manager to own and scale our marketing systems, lead lifecycle architecture, and GTM alignment. Reporting to the Director of Marketing Operations, you will be a foundational builder for our marketing systems.

We are looking for a hands-on operator who can architect scalable systems, design processes from the ground up, and build structure in a fast-moving environment. The right candidate is comfortable creating clarity where it does not yet exist.

This person will own HubSpot and ensure seamless integration across Salesforce and the broader marketing technology ecosystem.

As Senior Marketing Operations Manager you will own:

Marketing Systems and Integrations:

• Own strategic administration of HubSpot (3–5+ years required)
• Lead HubSpot to Salesforce integration, including field mapping, sync governance, lifecycle alignment, and data integrity
• Manage HubSpot integrations with connected GTM systems
• Troubleshoot sync issues and document system architecture and governance standards
• Evaluate and implement new marketing technology
• Define and manage prospect and account enrichment strategy, including vendor evaluation, field mapping, enrichment logic, and data quality governance across systems

Lead Lifecycle and Process Architecture

• Define scoring, routing logic, qualification criteria, and SLA enforcement
• Build scalable processes from the ground up and drive cross-functional adoption
• Lead change management initiatives across Marketing, Sales, and Systems

Reporting and Analytics

• Build and maintain funnel and pipeline reporting in Salesforce and/or BI tools (Looker, Tableau, Domo, Mode, Omni)
• Develop lifecycle conversion and campaign performance dashboards
• Partner with Revenue and Finance leadership to ensure reporting accuracy

Cross-Functional Alignment

• Serve as the operational bridge between Marketing, Sales, and Systems teams
• Align on lifecycle definitions, attribution logic, routing standards, and reporting frameworks
• Reduce friction and increase visibility across the GTM engine

Qualifications

Required

• 3–5+ years hands-on HubSpot platform management
• 6+ years in a marketing operations role with a focus on B2B
• Direct experience owning HubSpot to Salesforce integration
• Experience managing integrations across martech tools (events, chat, enrichment, etc.)
• Proven experience building or redesigning lead lifecycle frameworks
• Strong process design and change management expertise
• Intermediate Salesforce reporting experience
• Experience working with at least one BI platform (Looker, Tableau, Domo, Mode, Omni)
• Ability to operate effectively in ambiguity

Preferred

• Experience in B2B SaaS with complex or enterprise sales cycles
• Experience designing scoring and routing logic across segments
• Familiarity with attribution methodologies

What Success Looks Like

• Reliable HubSpot to Salesforce integration with strong governance
• Clearly defined lifecycle stages adopted across GTM
• Scalable processes that improve efficiency and visibility
• Trusted funnel and pipeline reporting used for decision-making

We are committed to equal pay for equal work and believe in compensation transparency. All salary ranges are standardized nationwide and will not vary by region. This role offers a competitive total compensation package, including a base salary of $125,000-$150,000 PLUS variable (bonus) compensation eligibility and stock options. Compensation offered will be based on a combination of factors such as experience, competencies, and internal equity.

Posting Date: 2/25/2026

*This role will stay open for a minimum of 3 days.

Guild partners with the country’s most innovative employers, including Chipotle, Target, Walgreens, JPMorgan Chase, Hilton, Spectrum, PepsiCo, Tyson, and more, to build the talent needed for today and a resilient workforce for tomorrow. Guild helps employers identify, develop, and mobilize internal talent, enabling workers to gain skills for in-demand roles and companies to stay agile.

By connecting employees to real-world learning, coaching, and career support, and providing companies with actionable talent insights, Guild transforms all talent into high-impact contributors and positions companies for long-term, sustainable growth. For more information, visit https://www.guild.com .

Guild is a female-founded, certified B Corp. The company has been recognized by Fortune’s Change the World list (2021, 2025), the Forbes Cloud 100 (2020–2025), Great Place to Work (2022–2025), CNBC’s Disruptor 50 (2021–2024), TIME’s 100 Most Influential Companies (2022), Inc.’s Best-Led Companies (2021), Fast Company’s World Changing Ideas (2020), and B Lab’s Best for the World (2019), among many others.

Guild is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. If you have a disability or special need that requires accommodation, please let your recruiter know. We currently offer the following benefits:

• Access to low-cost, high-quality health care options through Collective Health and Kaiser (due to coverage limitations, Kaiser is currently only available in CA & CO)
• Access to a 401k to help save for the future
• Vacation policy to rest and recharge
• 8 days of fully-paid sick leave, to take the time to heal and or recover
• Family-friendly benefits, including 12 weeks of parental leave for non-birthing parents and 18-20 weeks for birthing parents; 4-week ramp-up period for when employees return from a leave of 6 weeks or more; as well as employer-paid short-term and long-term disability, employer-sponsored life insurance, fertility and caregiving benefits.
• Well-rounded wellness benefits including free and low cost mental health resources and financial wellbeing support services
• Education benefits and tuition assistance to help your future development and growth

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