Director, Sales Enablement

Astound is a leading provider of internet, WiFi, mobile, and TV services, dedicated to connecting communities and empowering lives through innovative technology. We also keep businesses connected with dependable fiber infrastructure and internet solutions backed by award‑winning service, helping organizations thrive in an increasingly connected world. At the forefront of digital transformation, we continuously evolve our offerings to meet the dynamic needs of our customers, delivering reliable connectivity and groundbreaking digital experiences.

Job Summary

The Director, Sales Enablement is responsible for designing, scaling, and optimizing the systems, processes, tools, and capabilities that enable high‑performing sales execution across residential, SMB, offline affiliate, and business partner channels, including field sales, branded retail, indirect retail, and contracted sales teams. This role serves as the operational foundation of the sales organization, translating strategy into execution, enhancing seller productivity, and driving consistent, data‑informed growth. The leader collaborates closely with Sales Leadership, Marketing, Finance, Product, and Field Operations to support predictable revenue performance and a seamless customer acquisition experience.

Responsibilities

• Own sales operating rhythms including forecasting, pipeline management, territory design, quota setting, and capacity modeling.
• Design and maintain sales KPIs, dashboards, and performance scorecards across all sales channels.
• Partner with Finance on bookings, revenue, and commission accuracy.
• Drive CRM (e.g., Salesforce) adoption, data hygiene, and reporting excellence.
• Lead sales planning processes including annual operating plan (AOP), headcount planning, and go‑to‑market readiness.
• Identify productivity gaps and implement process improvements to reduce sales cycle time and increase win rates.
• Standardize sales motions by segment (residential, SMB, enterprise, MDU, new market expansion).
• Optimize lead flow, routing, conversion, and follow‑up discipline in partnership with Marketing.
• Establish best practices for territory coverage, route‑to‑market, and field execution.
• Measure and improve rep ramp time, activity quality, and conversion metrics.
• Build and execute a comprehensive sales enablement strategy aligned to company growth goals.
• Own onboarding programs for new sales hires across all channels.
• Develop ongoing training, certifications, and reinforcement for products, pricing, competitive positioning, and sales skills.
• Partner with Product and Marketing to ensure sales content is relevant, current, and easily accessible.
• Enable front‑line managers with coaching frameworks, tools, and performance insights.
• Evaluate, implement, and optimize sales tools (CRM, CPQ, sales engagement, and enablement platforms).
• Serve as the voice of sales in systems design and process decisions.
• Ensure scalability as the company expands into new fiber markets and customer segments.
• Act as a strategic advisor to Sales Leadership, translating goals into executional plans.
• Collaborate with Marketing on campaign effectiveness, lead quality, and messaging.
• Partner with Field Operations and Network teams to align sales execution with build schedules and service availability.
• Lead and develop a high‑performing Sales Ops / Enablement team.
• Actively support, promote, and advance all aspects of Astound’s Inclusion and Belonging work.
• Other duties as assigned.

Qualifications

• 8‑12+ years of experience in Sales Operations, Sales Effectiveness, Enablement, or Revenue Operations.
• 3‑5+ years in a leadership role managing teams and complex initiatives.
• Experience supporting field‑based sales organizations in telecom, fiber, cable, or preferred.
• Hands‑on experience with CRM and sales technology stacks (Salesforce strongly preferred).
• Experience supporting new market expansion and high‑growth scaling initiatives.
• Strong analytical skills with the ability to turn data into actionable insights.
• Proven ability to influence senior leaders and drive change across teams.
• Ability to operate within multichannel sales environments spanning residential, SMB, and enterprise segments.
• Ability to develop strategic and tactical playbooks that drive consistent execution across diverse sales channels.
• Proficiency in promoting adoption of tools, processes, and enablement programs.
• Strong organizational, detail orientation, and process management skills.

Education

• High school diploma or equivalent.
• Bachelor’s degree preferred in Business, Marketing, Communications, or related fields.
• MBA or advanced degree is a plus.

Benefits

• 401(k) retirement plan, with employer match.
• Insurance options including medical, dental, vision, life and STD insurance.
• Paid Time Off/Vacation: Starting at 80 hours per year, increasing with tenure.
• Floating Holiday: 40 hours per year.
• Paid Holidays: 7 days per year.
• Paid Sick Leave: number of paid sick hours per calendar year varies by state/law.
• Tuition reimbursement program.
• Employee discount program.

Compensation

Base compensation range: $132,000–$195,000 plus opportunities for benefits. Actual pay may vary based on location, skills, experience, and capabilities.

Mission Statement

• Take care of our customers.
• Take care of each other.
• Do what we say we are going to do.
• Have fun.

Equal Opportunity Employer

Astound is proud to be an Equal Opportunity Employer, and we are dedicated to cultivating an inclusive workplace where employees feel valued, respected, and empowered. Discrimination of any kind has no place here. We are committed to providing equal opportunities for all employees and applicants, regardless of race, color, religion, sex, gender, pregnancy, childbirth, national origin, age, disability, marital status, sexual orientation, genetic information, military or veteran status, citizenship, or other protected characteristics.

FCO (For San Francisco Candidates only): Pursuant to the San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.

CCPA Employee Privacy Policy (For California Candidates Only): https://www.astound.com/wp-content/uploads/2023/09/CCPA-Employee-Privacy-Notice.pdf

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