Sales Strategy and Ops Leader, APM Greater Asia

We are the people who give possibilities purpose
BD is one of the largest global medical technology companies in the world. Advancing the world of health™ is our Purpose, and it’s no small feat. It takes the imagination and passion of all of us-from design and engineering to the manufacturing and marketing of our billions of MedTech products per year-to look at the impossible and find transformative solutions that turn dreams into possibilities.
Job Description
The Sales Operations & Commercial Effectiveness Leader drives BUlevel operations to ensure consistent, highquality commercial execution across APM Greater Asia. Partnering with country and regional leaders, the role plans, deploys, and continuously improves sales and marketing operating models, processes, and tools.
This role plays a central leadership position in building a bestinclass commercial ecosystem, driving process discipline, insightdriven decision making, scalable execution, and a culture of operational rigor and performance transparency.
Key Responsibilities:
Sales Operations & Strategy Leadership
Lead multiple Sales Operations subfunctions at the BU level (e.g., Contracts, Pricing, Inventory, Sales Operations), including strategy setting, policy development, and authorization of execution
Define and drive the Greater Asia Sales Operations strategy in partnership with senior commercial leadership
Act as a subject matter expert (SME) and trusted advisor to country and regional leaders on business operations and commercial execution
Strategic Planning & Project Execution
Lead and execute highpriority, multicountry strategic initiatives (e.g.,
Strategy Planning, AOP, critical transformation projects
)
Prioritize and select initiatives with the highest business impact and execution urgency
Analyze complex business challenges and formulate clear, actionable recommendations for leadership decisionmaking
Commercial Excellence & Tools Deployment
Deploy and scale commercial excellence tools across countries, ensuring smooth transitions, high adoption, and minimal disruption
Refine and standardize Salesforce (SFDC) usage across Greater Asia, including:
Funnel and pipeline management
Opportunity management standards
Workflow optimization and dashboard governance
Leverage analytics to assess the effectiveness and alignment of sales and clinical resources against business objectives, recommending changes where needed
CrossFunctional Collaboration & Enablement
Partner with Marketing and Professional Education to support execution of technical and sales training (Sales Training, Area Sales, Technical Product Training)
Work closely with stakeholders to understand evolving needs and ensure commercial tools and processes meet business requirements
Provide structured training and ongoing support to ensure sustained adoption of new tools and processes
Performance Management & Continuous Improvement
Establish KPIs and metrics to track performance and value realization of deployed tools
Drive visibility through dashboards and analytics to support performance management
Identify opportunities for continuous improvement and lead changes to enhance the commercial operating model
Education & Experience:
Bachelor’s degree in Business, Finance, or related field required MBA or equivalent business experience preferred
More than 7+ years of commercial experience, including 5+ years of leadership in Commercial Excellence, Sales Operations, or Sales Effectiveness roles within a regional or multicountry, matrixed environment
Proven track record of driving process excellence, leading crossfunctional initiatives, and delivering measurable business results
Prior sales or sales leadership experience strongly preferred
Extensive experience with Salesforce.com (funnel management, dashboards) and marketing automation tools (Marketo).
Strong analytical and problem-solving skillsproficiencyin MS Excel and SAP knowledge.
Excellent facilitation and communication skills, both in person and virtually.
Strong project management skills and ability to juggle multiple responsibilities and deadlines
Why Join Us
To find purpose in the possibilities, we need people who can see the bigger picture, who understand the human story that underpins everything we do. We welcome people with the imagination and drive to help us reinvent the future of healthcare. At BD, you’ll discover a culture in which you can learn, grow and thrive.
We believe that when people connect in person, we learn faster, collaborate more deeply, and build a stronger culture. Join us and enjoy a culture where face-to-face collaboration supports your learning, your progress, and your success.
To learn more about BD visit
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Becton, Dickinson, and Company is an Equal Opportunity Employer. We evaluate applicants without regard to race, color, religion, age, sex, creed, national origin, ancestry, citizenship status, marital or domestic or civil union status, familial status, affectional or sexual orientation, gender identity or expression, genetics, disability, military eligibility or veteran status, and other legally protected characteristics.
Required Skills
Optional Skills
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Primary Work Location
SGP The Strategy
Additional Locations
Work Shift

Tagged as: Excel, Marketo, Pipeline Management, Project Management, Salesforce