Sales Strategy and Ops Leader, APM Greater Asia

Sales Operations & Commercial Effectiveness Leader

BD – a global medical technology company – seeks a leader to drive commercial execution across the Greater Asia APM business unit.

Key Responsibilities

• Lead Sales Operations sub‑functions at BU level (Contracts, Pricing, Inventory, Sales Operations), setting strategy, policy, and execution.
• Develop and execute the Greater Asia Sales Operations strategy in partnership with senior commercial leaders.
• Serve as subject‑matter expert and trusted advisor to country and regional leaders on business operations and commercial execution.
• Plan and lead multi‑country strategic initiatives (e.g., strategy planning, AOP, critical transformation projects); prioritize initiatives with highest business impact.
• Analyze complex challenges and provide actionable recommendations for leadership decision‑making.
• Deploy and scale commercial excellence tools across countries, ensuring high adoption and minimal disruption.
• Refine and standardize Salesforce usage (funnel and pipeline management, opportunity management, workflow optimization, dashboard governance).
• Leverage analytics to assess effectiveness of sales and clinical resources, recommending changes where needed.
• Partner with Marketing and Professional Education to support technical and sales training; provide structured training and ongoing support for new tools.
• Establish KPIs and metrics to track performance of deployed tools; drive visibility through dashboards and analytics.
• Identify continuous improvement opportunities and lead changes to enhance the commercial operating model.

Education & Experience

• Bachelor’s degree in Business, Finance, or related field (MBA or equivalent business experience preferred).
• More than 7 years of commercial experience, including ≥5 years in leadership of Commercial Excellence, Sales Operations, or Sales Effectiveness in a regional or multi‑country, matrixed environment.
• Proven track record of driving process excellence, leading cross‑functional initiatives, and delivering measurable business results.
• Prior sales or sales leadership experience strongly preferred.
• Extensive experience with Salesforce.com (funnel management, dashboards) and marketing automation tools (e.g., Marketo).
• Strong analytical and problem‑solving skills; proficiency in MS Excel; SAP knowledge is a plus.
• Excellent facilitation and communication skills, both in person and virtually.
• Strong project management skills and ability to juggle multiple responsibilities and deadlines.

Benefits

BD offers a collaborative culture, opportunities for growth and development, and a mission‑driven environment focused on improving health worldwide.

Equal Opportunity Employer

Becton, Dickinson, and Company is an Equal Opportunity Employer. We evaluate applicants without regard to race, color, religion, age, sex, creed, national origin, ancestry, citizenship status, marital or domestic or civil union status, familial status, affectional or sexual orientation, gender identity or expression, genetics, disability, military eligibility or veteran status, and other legally protected characteristics.

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Tagged as: Excel, Marketo, Pipeline Management, Project Management, Salesforce