US Growth & Influencer Marketing Manager

Job Responsibilities:

1. Develop and execute US market growth strategies to acquire high-quality users, increase registrations, first deposits, and trading activity.
2. Identify and activate high-potential growth channels in the US, including KOLs, influencers, affiliates, Web3 communities, crypto platforms, and strategic partners.
3. Localize marketing campaigns, product messaging, and materials to ensure cultural relevance and strong resonance with American users.
4. Identify, onboard, and manage high-quality US-based crypto KOLs (YouTubers, X influencers, podcasters, etc.), building long-term strategic partnerships.
5. Oversee the full KOL collaboration process, including outreach, content briefing, performance tracking, payment coordination, and relationship maintenance.
6. Analyze user behavior, market trends, and channel performance to optimize growth efficiency and improve ROI.
7. Leverage AI tools to enhance efficiency in KOL discovery, market research, content localization, campaign execution, and performance reporting.

Requirements

1. :Bachelor’s degree or above in Marketing, Communications, Business, or a related field
2. .2–4 years of experience in growth marketing, KOL marketing, influencer partnerships, brand marketing, or business development, preferably in crypto, fintech, Web3, or trading platforms
3. .Strong understanding of the US crypto market, user behavior, content ecosystem, influencer landscape, and localization needs
4. .Proven experience acquiring users through KOLs, influencers, affiliates, communities, media, or external partnerships

.