Global Media MarTech Manager

About Dyson

Dyson is a global technology company with engineering, research, design, and testing operations in the UK, Malaysia, Singapore, and the Philippines. Our global presence requires a robust and innovative approach to media and marketing technology to support our marketing ambitions.

Role Summary

The Global Media MarTech Manager is responsible for developing, implementing, and managing the global stack of marketing technologies supporting media activation, measurement, and optimisation. The role will ensure that Dyson leverages best-in‑class marketing technology to deliver effective, data‑driven campaigns, seamless customer journeys, and transparent measurement across all digital channels and markets.

Key Responsibilities

• Drive the strategic implementation, and ongoing management of the global media MarTech stack, including but not limited to: ad servers, tag management, DSPs, DMPs, GA4/Adobe Analytics, and measurement solutions.
• Partner with Global Media, Digital Tracking, Ecommerce, Analytics, and IT teams to assess business needs, identify solutions, and drive the adoption of MarTech platforms. Act as the voice of MarTech to make sure we deliver to markets what they need.
• Oversee all digital media/marketing tracking requests and implementation progress on tickets.
• Support GEO/LLM efforts utilizing existing MarTech and act as connector to different Dyson functions.
• Manage relationships with external vendors, agencies, and technology partners, ensuring Dyson’s interests are represented in commercial negotiations and ongoing account management.
• Act as subject matter expert for global media measurement, data privacy, audience targeting, and multi-channel media attribution, ensuring solutions are compliant and future‑proofed.
• Oversee technology integrations with Dyson‑owned and third‑party platforms (e.g., CRM, web, app, analytics) to optimise our media/marketing efforts.
• Develop and deliver training, documentation, and best practices to local media and marketing teams.
• Support the coordination of media reporting and feedback for the development of new in‑house media reporting suite.
• Monitor industry trends and emerging technologies, proactively recommending innovations that drive competitive advantage.
• Support the creation of clear measurement frameworks and ensure robust, transparent media reporting.

Skills and Experience Required

• 8+ years’ experience in media technology, digital marketing, or Martech roles, ideally in a global matrix organisation.
• In-depth understanding of the digital marketing ecosystem (media buying, measurement, adtech, martech).
• Hands‑on experience with advertising technology platforms (e.g., GA4, Adobe, Salesforce Marketing Cloud, Shopify).
• Strong project management skills, with experience leading global technology rollouts.
• Experience with web analytics and optimisation tools (e.g., Google Analytics, Adobe Analytics, A/B testing platforms).
• Demonstrable ability to interpret marketing requirements and translate them into technology solutions.
• Excellent vendor management and stakeholder engagement skills.
• Up‑to‑date knowledge of data privacy regulations (GDPR, CCPA, etc.) and their impact on media and marketing technology.
• Strong communicator, able to simplify complex technical topics for non‑technical stakeholders.

Dyson is an equal opportunity employer. We know that great minds don’t think alike, and it takes all kinds of minds to make our technology so unique. We welcome applications from all backgrounds and employment decisions are made without regard to race, colour, religion, national or ethnic origin, sex, sexual orientation, gender identity or expression, age, disability, protected veteran status or any other dimension of diversity.

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Tagged as: Google Analytics, Project Management, Salesforce