Performance Growth Lead ($4,000 – $4,500 | 5 days | Paya Lebar)

Job Overview

Our Client, the leading home appliance distributor in Singapore, is inviting qualified candidates to fill the position as Performance Growth Lead.

Responsibilities

• Plan and manage Meta Ads and Google Ads strategies for group company.
• Drive profitable online sales growth through paid advertising, campaign planning, website optimization, and funnel improvement.
• Recommend advertising budgets by company, brand, campaign, product, and expected commercial return.
• Analyze performance metrics including ROAS, MER, CPA, CPC, CTR, CVR, AOV, add‑to‑cart rate, checkout conversion rate, and product page conversion.
• Develop monthly campaign strategies, including campaign themes, hero SKUs, promotion mechanics, bundles, vouchers, and landing page requirements.
• Identify products with strong traffic but weak conversion and propose improvements to product pages, pricing, offers, content, or creative direction.
• Review the customer journey from ad click to product page, add‑to‑cart, cart, checkout, and purchase to identify drop‑off points.
• Decide which landing pages, collection pages, or product pages should receive paid traffic based on campaign objectives and commercial potential.
• Work closely with the Social & Partnership Lead to align content, KOL support, and campaign messaging with business growth priorities.
• Brief the Website & SEO Admin on website updates, SEO uploads, landing page changes, and page maintenance requirements.
• Work with the Designer / Video Editor to request ad creatives, campaign banners, product visuals, and performance assets.
• Prepare weekly growth reports covering results, key issues, actions taken, next actions, and support needed.
• Manage outsourced execution support and ensure assigned website or SEO tasks are completed accurately and on time.
• Work with management to align on product priorities, budget allocation, margin guardrails, and commercial decisions.

Requirements

• Experience managing Meta Ads and Google Ads for e‑commerce, retail, marketplace, or D2C businesses.
• Strong understanding of e‑commerce growth metrics, including ROAS, CPA, CVR, AOV, CTR, CPC, MER, and funnel conversion.
• Able to analyze campaign and website performance and turn data into clear business recommendations.
• Strong commercial understanding of product margin, advertising cost, promotion mechanics, and profitability.
• Comfortable working with Shopify or similar e‑commerce platforms.
• Able to identify website conversion issues and translate them into clear briefs for website, SEO, design, or content support.
• Experience in campaign planning, product prioritisation, landing page planning, and promotion strategy.
• Strong ownership mindset with the ability to manage multiple campaigns, priorities, and stakeholders at the same time.
• Able to prepare concise weekly reports with clear insights and recommendations, not just screenshots or raw data.
• Proficiency in Excel or Google Sheets for performance tracking and reporting.
• Experience with Shopify analytics, Google Analytics, Google Search Console, or marketplace performance dashboards.
• Experience managing ad budgets for home, lifestyle, kitchenware, appliances, retail, or consumer product categories.
• Basic understanding of SEO, landing page structure, product page optimisation, and content planning.
• Experience working with creative teams to develop performance‑driven ad assets.
• Experience managing outsourced support or junior execution teams.

Other Information

Working Days/Hours: 5 days/Office hours

Salary: $4,000 – $4,500 (salary will commensurate according to experience & qualifications)

The Company strives to achieve employee satisfaction and provides conducive working environment, attractive incentives and remuneration to all staff.

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Tagged as: Excel, Google Analytics