Product Marketing Executive

Job Description

• Collaborate closely with regional sales companies to achieve sales objectives and other established business targets.
• Monitor market trends, competitor activities, and market share performance to develop effective business and marketing strategies.
• Conduct market analysis and convert consumer insights and technological developments into strategic business opportunities.
• Analyse customer needs and purchasing behaviour to identify suitable products and services for different market segments, while contributing to the overall product roadmap.
• Lead the planning and execution of new product launches, including product positioning, pricing strategy, stakeholder coordination, product training, and the implementation of effective marketing communications for end users.
• Plan and execute marketing support initiatives that deliver measurable returns on investment.
• Oversee the entire product lifecycle, from product introduction through to end-of-life management.
• Develop and refine pricing strategies in response to market conditions, customer demand, and internal business objectives.
• Design and implement Go-to-Market (GTM) strategies that enable regional sales companies to achieve their commercial and business goals.

Requirements

• Degree in Marketing or any related field
• Experience in IT and Consumer Electronics industry.
• Excellent communication, negotiation and presentation skills

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