Chief Marketing Officer

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• It is preferable to have a postgraduate degree in management (MBA) or advertising.
• With an emphasis on marketing growth, with around 10 years of expertise in business management or advertising in roles with growing responsibilities.
• 10-12 years of experience, and comfortable working as a direct contributor for a start
• Good verbal and written communication skills
• Strong leadership qualities
• Knowledge of data analysis techniques with proper certification of proof
• Expertise in marketing tools, including market study, data analytics, website development, product branding, visual communication software, written communication, and public relations
• A track record of successfully planning and executing marketing initiatives of Brand Equity.
• Advantage with experience in start-ups and / or renowned brands.
• Expert in social media and digital marketing

Job Responsibilities

You are responsible for managing the marketing division and coordinating with the management team for advertising with your primary mission to increase sales via marketing initiatives to drive income for the organization. The major day-to-day roles and responsibilities include but not limited to the following:

Developing strategic choices that foster development is critical. You are to that certain marketing operations can be unanticipated, specifically in the online and social media era. You must be thoroughly aware of the marketing operations available to you, acting as the company’s chief spokesperson to the customer, making sure that all promotional strategies work to build brand loyalty and guarantee a positive experience for stakeholders.

You are responsible for directing the business’s creative division, foster the marketing division’s inventiveness, and encouraging creative marketing tactics that will help engage in and keep more investors, customers and ultimately resulting in higher revenue growth.

• You will establish marketing objectives and goals.
• Organize, carry out, and monitor your marketing strategy
• Identify the marketing department’s KPIs
• Keep an eye on the marketing budget. Regularly monitor KPIs and give reports
• Develop and deliver the annual marketing strategy and plan
• Use statistics and reports to inform your judgements
• Analyze the marketing plan of the organization and make suggestions for changes
• Keep up with the newest technological developments
• Keep up with the most recent best practices
• Attend marketing symposiums and training sessions

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Tagged as: Data Analysis