Overview
Role Title: MarTech & Sales Enablement Systems Technical Program Manager (SDR Automation Platforms & Solutions Delivery)
Work Location: Sunnyvale, CA (Hybrid role)
Duration: 9+ Months
Responsibilities
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Own and optimize the lead flow and routing process, ensuring seamless transition from MQL to opportunity.
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Manage and improve marketing automation workflows that trigger personalized sales communications.
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Partner with SDR leadership to identify opportunities to augment productivity through AI and automation.
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Evaluate, test, and implement conversational AI and voice enablement tools to streamline SDR call experiences.
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Collaborate with cross-functional stakeholders (Sales, Marketing Ops, Product) to ensure data integrity and operational efficiency across the MarTech stack.
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Monitor and report funnel metrics, identifying opportunities for automation, personalization, and process improvement.
Experience (Required)
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5+ years in Marketing Operations, Revenue Operations, or MarTech Program Management roles.
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Strong hands-on experience with CRM and automation tools (e.g., Salesforce, HubSpot, Marketo, Outreach, Salesloft).
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Proven track record in lead management, funnel optimization, and campaign automation.
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Understanding of SDR/BDR workflows and the sales engagement process.
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Exposure to AI-driven sales enablement, voice/conversation intelligence, or real-time recommendation tools (e.g., Gong, Clari, Chorus, Drift, 6sense).
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Excellent communication and stakeholder management skills with a data-driven mindset.
Experience (Desired)
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Experience integrating AI or ML technologies into marketing/sales systems.
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Familiarity with Customer Engagement Suites or Voice AI tools.
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Prior experience working in a B2B SaaS or enterprise sales environment.
Education
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Bachelor’s degree in related field or equivalent work experience.
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