Senior Product Marketing Manager

Wistia is looking for a Senior Product Marketing Manager to own product marketing efforts for our core video hosting capabilities. In this dynamic role, you will develop product positioning, lead product launches and work collaboratively with cross-functional teams across product, marketing, sales, and customer success to drive increased sales and accelerate user adoption, with a particular focus on our video hosting and vPaaS (Video Platform as a Service) offerings. We’re seeking a candidate with outstanding storytelling skills, a track record of successfully managing highly cross-functional projects, and a solid understanding of developer marketing. If you’re ready to make a significant impact in the video hosting industry, we encourage you to apply and be part of our team!

Key Responsibilities:

  • Shape Wistia’s Market Impact:Collaborate closely with our Product team to craft compelling positioning and value propositions for Wistia’s video hosting features (this includes our core player as well as content management and organization tools). Educate our internal stakeholders, prospects, and customers on the critical problems we address, the use cases we support, and the unique differentiation that sets us apart.
  • Lead the Way in Go-To-Market:Drive the success of Wistia’s video hosting features by developing and executing comprehensive go-to-market strategies. Take charge of all aspects of launch planning, from product naming and positioning to powerful messaging, launch strategy, and the enablement of our sales and customer service teams. Develop compelling use cases and deliver impactful customer communications.
  • Foster Innovation:Embrace a culture of continuous innovation in product marketing. Regularly introduce fresh approaches and forward-thinking recommendations. Establish processes and programs that elevate the performance of the PMM team, ensuring that we remain at the forefront of our industry.
  • Masterful Relationship Building: Cultivate and maintain productive relationships across all departments at Wistia. Establish yourself as an expert, both internally and externally, providing valuable insights and expertise to drive the success of our video hosting capabilities.
  • Cross-Functional Leadership: Collaborate seamlessly across departments, engaging with senior-level stakeholders to tackle complex challenges. Lead through influence, displaying a strong ability to take the reins with minimal supervision, ensuring that our objectives are achieved effectively and efficiently.

Qualifications:

  • With a 3+ year track record in product marketing or a product-focused role, you’ve played a direct role in shaping business outcomes. Your expertise shines in crafting product positioning and launch strategies that make a tangible impact.
  • Your history is more than just cross-functional cooperation; you’ve taken the lead in assembling and guiding cross-functional teams to drive successful go-to-market initiatives.
  • You’re a natural storyteller, rooted in a customer-centric approach to marketing, ensuring that your message resonates and connects with the audience.
  • You’ve got experience marketing to developers or more technical marketing personas.
  • Your project management skills are a standout, characterized by your ability to clearly communicate project timelines, assign responsibilities, and provide status updates.
  • As a persuasive communicator, you’re equally at ease presenting to executives, both internally and externally, and your writing skills are top-notch.

Working at Wistia:

We try to ensure Wistia is an inclusive and diverse place where everyone feels happy, fulfilled, respected, comfortable, and welcome. We’re proud to be an equal opportunity workplace. We care a lot, so our benefits are actually benefits, not just the fun stuff like swag and snacks in the office (though we also have lots of those too!).We know the biggest investment we can make is in our employees, so we provide:

  • A competitive compensation package that includes internal equity stock options
  • 401k with 3% company contribution, regardless of whether you contribute
  • Fully paid healthcare, dental, and vision insurance (family plans included)
  • Pre-Tax FSA and Dependent Care Account
  • Fitness reimbursement
  • Flexible working hours – work at the times when you operate best, or set aside time for child and/or elderly care responsibilities during traditional “office hours”
  • 16 weeks paid parental leave for all new and expecting parents
  • Unlimited PTO (pretty common for people to take 4+ weeks off throughout the year)
  • Remote-first culture (work from anywhere in the U.S.)
  • Annual professional development stipend (courses, conferences, and more)
  • New hire bonus to enhance your home office set up
  • Pet insurance discount

Location/Remote Opportunities

Wistia is a remote-first company. Employees can work from our beautiful office in Cambridge, MA, or anywhere in the continental US.

Wistia provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.

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