B2B Demand Generation Marketing Manager

Role Overview

We’re looking for a B2B Demand Generation Manager to join Wolt and own paid demand generation campaigns across multiple countries in one or more B2B product lines. This is a high-autonomy, high-impact role at the heart of how Wolt grows its business.

What You Will Do

You’ll be hands-on running campaigns while also thinking strategically about how to improve efficiency, test new channels, learn with data, and build systems that last. Day-to-day in this role, you’ll own end-to-end paid demand generation campaigns across multiple countries and B2B products, managing significant budgets across Meta, TikTok, Google, programmatic, and other channels.

Why It Might Be a Fit

This is a role where you’ll shape how Wolt grows its B2B Demand Gen approach, not just maintain what’s there. You’ll have the opportunity to build something meaningful and global, surrounded by kind and ambitious people.

Requirements

• B2B background in a tech company, plus familiarity with the Food or Retail industries
• 5–8 years of experience running high-budget B2B paid campaigns (>€1M/year) across multiple channels, including Meta, TikTok, Google Search, and programmatic and multiple countries or products, or clients
• Demonstrated ability to effectively plan media investments based on both business and campaign-level KPIs, manage and optimize budget across channels, and do in-house media buying.
• Analytical and data-driven, comfortable defining KPIs, tracking performance, and translating data into clear decisions
• Intermediate to advanced knowledge in Microsoft Excel / Google Sheets (e.g, VLOOKUP, pivot, etc.) or experience with data analytics.
• Strong testing and problem-solving skills: you identify a challenge, come up with a hypothesis, devise a testing strategy to get statistically significant results and ultimately scale up what works
• Genuine interest in using AI and automation to improve how you work, with concrete examples to back it up
• Collaborative and proactive, you work well with Sales and other functions and can build trust across teams
• Excellent written and verbal communication skills in English; other languages are a plus.

Benefits

• Competitive salary and benefits
• A genuinely supportive culture that values diversity, curiosity, and getting better every day
• A flexible hybrid working model and a vibrant HQ in central Helsinki or Berlin