Digital Media Planner (Paid Media / Performance Marketing)

Role Overview

As a Digital Media Planner, you will take ownership of day-to-day hands-on campaign execution, performance tracking, and optimization primarily across Google Ads and Meta Ads Manager.

What You Will Do

Build, launch, QA, and optimize paid media campaigns across Google Ads and Meta Ads Manager, managing campaign structures, targeting, bids, budgets, and creative assets.

Why It Might Be a Fit

We are looking for a media specialist with strong agency or fast-paced paid media experience who can translate raw channel data into clear business insights, and troubleshoot platform issues independently.

Requirements

• 2+ years of hands-on paid media experience, ideally within an agency or fast-paced DTC/ecommerce environment
• Proven direct experience building, pacing, and optimizing campaigns within both Google Ads and Meta Ads Manager
• Strong analytical skills with the ability to interpret campaign metrics, budget pacing, testing data, and market trends
• Solid working knowledge of core digital media levers, including account architecture, bid strategies, audience targeting, and troubleshooting
• Excellent written and verbal communication skills, with the ability to translate complex advertising platform data into clear insights
• Fluent English is mandatory, as the role involves regular written and verbal communication with a U.S.-based team

Benefits

• Exposure to programmatic media and experience supporting or managing programmatic campaigns
• Experience with Amazon Advertising, including Sponsored Products, Sponsored Brands, Sponsored Display, or DSP
• Familiarity with Triple Whale, Shopify, or other DTC ecommerce analytics platforms
• Exposure to CTV/OTT, audio/podcasts, or paid influencer amplification
• Previous experience in CPG, consumer health, dietary supplements, or regulated consumer categories