Account-based Marketing Manager

Hybrid Full TimeSan Diego, CA, United StatesWrike

Wrike is the most powerful work management platform. Built for teams and organizations looking to collaborate, create, and exceed every day, Wrike brings everyone and all work into a single place to remove complexity, increase productivity, and free people up to focus on their most purposeful work.

Our vision:  A world where everyone is free to focus on their most purposeful work, together.

Ready to become a Wriker?

Wrike is seeking a results-driven Account-based Marketing (ABM) manager to join our global team of marketing professionals in our mission to achieve career-defining work! This role is critical for driving revenue in a specific set of high-value accounts through specific marketing tactics and campaigns. If you are an excellent project manager who enjoys bringing together creative strategy, campaign deployment, and analytical review – this role is for you!

More about Your team

This is an individual contributor role reporting directly to the Senior Manager of Account-based Marketing. The ABM team is part of the broader demand generation team which includes our integrated campaigns team as well as regional marketers. You’ll also work cross functionally with core marketing functions on campaign concepts, content requirements, digital marketing support/message testing, and creative development to ensure effectiveness for key accounts. And most importantly, you’ll work closely with our sales team to help ensure alignment on messaging, goals, and strategy.

How You’ll make an impact

The primary goal of this role is to achieve increased engagement, pipeline, and ultimately revenue within a specific set of strategic accounts. Your responsibilities include:

  • Develop and execute one-to-one, one-to-few, and one-to-many campaigns
  • Deploy campaigns using multiple tactics including email, digital advertising, direct mail, content syndication, etc.
  • Monitor campaign performance and analyze results to continuously improve campaign effectiveness
  • Develop and test customized messaging that resonates with core buying groups
  • Work closely with the sales team to help ensure alignment on messaging, goals, and strategy.
  • Collaborate with regional marketing team to deploy and scale ABM efforts globally
  • Work cross functionally with core marketing functions on campaign concepts, content requirements, digital marketing support/message testing, and creative development to ensure effectiveness for key accounts
  • Learn and leverage Wrike’s ABM tools
  • Stay up to date with industry trends and best practices for ABM and bring new insights and ideas to the team.
  • Own and execute on special projects

How we work

  • Wrike’s ABM technology stack currently includes Demandbase, Folloze, Marketo, Salesforce, LinkedIn, and Salesloft. And of course, all work itself is managed in Wrike!

You will achieve your best if you have

  • 3+ years of experience demonstrated success in B2B marketing, demand generation, and account-based marketing – preferrably within a SaaS environment
  • Strong understanding of marketing automation, CRM systems, and sales processes
  • Experience building and managing field marketing campaigns, events, executive, and key account programs
  • Extremely organized with the ability to manage multiple project simultaneously skills with keen attention to details
  • Flexibility to work in a rapidly changing environment
  • Bachelor’s degree from an accredited university in the areas of Marketing, Business Management, Computer Science or equivalent fields of study (preferred)
  • ITSMA, Demandbase, or equivalent ABM certification (preferred)

You will stand out with

  • Demonstrated successful experience in developing and executing account-based marketing campaigns
  • ITSMA, Demandbase, or equivalent ABM certification (preferred)
  • Experience in implementing and/or leveraging a multi-touch attribution model for marketing campaigns.
  • Experience with ABM tools such as Demandbase, Terminus, Folloze, 6sense, etc.

Perks of working at Wrike

  • When you join our team, you join over 1,000 Wrikers all on a journey to do the best work of their lives. The 20,000+ businesses worldwide who chose us as their collaborative work management platform know we lead by example.
  • Medical, Dental, and Employer-Paid Vision Insurance
  • Life Insurance, Employer- Paid ST and LT Disability
  • 401K, FSA/HSA Benefits, and Legal Plan
  • Employee Assistance Program (EAP)
  • 12 Paid Holidays, 20 Days of PTO
  • 16 Hours of Volunteer Paid Time Off
  • Parental Leave: 18 weeks for birth mothers, 4 weeks for non-birth parents
  • Get connected with one of our many WERC groups! (Wrike Employee Resource Community)

Your recruitment buddy will be Lindsey Storey, Senior Talent Acquisition Specialist.

Who Is Wrike and Our Culture

We’re a team of innovators and creators who solve the complex work problems of today and tomorrow.

Hybrid work mode

Wrike promotes a hybrid work mode and we meet in the office 3 times a week. This work mode supports our culture of collaboration and solving problems fast to deliver business outcomes and win together.

Our persona

  • 💡  Smart: We love what we do, and we’re great at it because this is our domain. Our combined knowledge in this space is unmatched.
  • 💚  Dedicated: We get up every day focused on helping our customers win. We’re committed to helping our teammates win, too!
  • 🤗  Approachable: We’re friendly, easy to get along with, considerate, and helpful.

Our culture and Values

  • 📈 Deliver Business Outcomes
  • 🥇 Be better than the competition
  • 🚀 Move fast. Then, move faster
  • 🤝 Know our customers
  • 🏆 We win together
  • 💪 Have courage

Tagged as:

  • This position has been filled

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