Go-to-Market Engineer

Company Description

Xoxoday powers rewards, incentives, and loyalty programs for over 5,000 companies worldwide, including prominent names such as Stanley Black & Decker, Mahindra group, Infosys, Tesco AT&T, and H&M. With an annual GMV exceeding $1B and over 250 app integrations (including MS Teams, Slack, Salesforce, and HubSpot), we help businesses engage, motivate, and retain their most valuable people. Our products serve initiatives like dealer commissions, sales incentives, influencer loyalty, employee recognition etc. aiming to drive measurable outcomes. Headquartered across 9 global offices, including the US, Xoxoday offers global support, enterprise-grade security, and a flexible pricing structure.

We’re looking for a GTM Engineer. In this role, you’ll own and operate our entire top-of-funnel engine: identifying target accounts, researching decision-makers, building outbound sequences, launching campaigns, and continuously improving them through data-driven insights.

Your work will directly shape how we attract prospects, scale partnerships, expand into new markets, and drive revenue growth.

What You’ll Own

• Curate detailed target account lists using tools like Clay, LinkedIn Sales Navigator, Apollo, and other enrichment platforms.
• Identify high-intent buying triggers such as funding events, leadership changes, or market expansions.
• Architect outbound engines using tools such as Apollo, Clay, Zapier, HubSpot/Salesforce, and custom scripts.
• Implement enrichment, deduplication, scoring, and routing processes to ensure a high-quality pipeline.
• Build and run multi-touch outbound campaigns across email and LinkedIn using tools like SmartLead, Instantly, etc.
• Analyze campaign performance and share insights to refine targeting & messaging.
• Build dashboards and reports for visibility across GTM, leadership, and growth teams.

Requirements

• Strong command of GTM and automation tools (Clay, Instantly.io / Lemlist / Smartlead, LinkedIn Sales Navigator).
• Deep analytical capability with hands-on proficiency in Excel and Power BI, leveraging experimentation methodologies and A/B testing to drive continuous performance improvement.
• Highly self-motivated, organized, and capable of executing independently with strong ownership.
• Prior experience in a GTM, growth, sales operations, or outbound-focused role where you owned or contributed to top-of-funnel execution is preferred but not mandatory.

Why This Role Is Exciting

• You’ll architect and run the top-of-funnel growth engine end to end.
• High autonomy and ownership – your decisions directly influence revenue.
• Work with modern GTM tools, automation, and data systems.
• A fast-moving environment where experimentation and iteration are encouraged.