Sr. Brand Manager, Earned Media and Brand Social

The Sr. Brand Manager, Earned Media, Brand Social & Culture is responsible for leading KFC’s presence in culture, shaping conversation, and driving earned impact. This role partners with cross-functional teams and agency partners to develop social-first, culture-led strategies.

Requirements

• Lead how KFC shows up in culture—bringing forward bold, timely, and unexpected ideas that earn attention and spark conversation
• Partner with the Director of IMC to ensure social and earned thinking set the direction for campaigns from day one
• Spot trends before they peak and turn them into brand-defining moments with speed and precision
• Champion a multicultural, community-driven lens—ensuring the brand shows up authentically where culture is created
• Drive earned-first thinking across campaigns, ensuring PR, social, and influencer work together to amplify impact
• Partner with agencies to create work that earns media, drives buzz, and shows up in the feeds and conversations that matter
• Help shape a social presence that is reactive, relevant, and relentlessly engaging
• Build and activate a creator ecosystem that keeps KFC plugged into culture and expanding its reach
• Be the voice of culture and social at the table—ensuring ideas are built for how people actually engage today
• Partner across IMC, Media, and Creative to keep work connected, fast-moving, and culturally in-tune
• Influence without authority—bringing teams and agencies along to deliver sharper, more effective work
• Support execution of social, earned, and influencer workstreams with a focus on speed, quality, and impact
• Help manage budgets tied to social, PR, influencer, and experiential activations
• Track what’s working (and what’s not) through social listening and performance, and quickly turn insights into action
• Continuously optimize how the brand shows up based on real-time feedback from culture
• Support PR and communications efforts during key moments—ensuring the brand shows up with the right voice, at the right time
• Help navigate fast-moving or sensitive situations with a steady, culturally aware lens

Benefits

• 401k Matching
• Retirement Plan
• Generous Paid Time Off
• Health Insurance
• Tuition Reimbursement