Email Marketing Specialist

Zengig is looking for someone to join our growing marketing team! This role is tailor-made for someone passionate about crafting engaging email content and driving subscriber engagement. If this sounds like you, read on to see if you might be a fit.

This posting is for an anticipated opening in the upcoming months.

Job Responsibilities:

• Develop and execute email marketing campaigns focusing on newsletters to enhance reader engagement and grow the subscriber base
• Collaborate with the content team to curate and create compelling content for various newsletter segments
• Utilize email marketing tools to design email layouts, test messages, automate campaigns, and segment lists
• Analyze campaign performance and subscriber behavior to recommend improvements in content and design
• A/B test subject lines, images, copy, and calls-to-action to optimize open rates, click-through rates, and conversion
• Ensure all email campaigns comply with current email best practices, industry standards, and privacy laws
• Manage the email marketing calendar, coordinating with content, marketing, and sales teams to align newsletters with overall content strategy and promotional activities
• Continuously explore new ideas and technologies that can enhance the effectiveness of email marketing campaigns

Qualifications:

• Bachelor’s degree in Marketing, Communications, or a related field
• Minimum of 2 years of experience in email marketing, specifically with newsletters
• Strong knowledge of email marketing platforms (e.g., Mailchimp, Constant Contact, HubSpot)
• Proficiency in analytics tools (e.g., Google Analytics) and email metrics
• Exceptional writing and editing skills, with the ability to craft engaging content
• Creative mindset with attention to detail
• Excellent organizational and project management skills
• Ability to work collaboratively in a team environment

Preferred Qualifications:

• Experience in online publishing or digital media
• Familiarity with content management systems (CMS)
• Skills in graphic design or HTML/CSS for email customization
• A portfolio showcasing successful email campaigns and newsletters

Tagged as: Email Marketing, Marketing