Zengig is an online content publisher focused on helping people find their career enlightenment. Our team is looking for a SEM (Search Engine Marketing) Specialist to join us! We need someone to drive traffic and maximize ROI through paid search campaigns. This role is ideal for someone with a deep understanding of SEM strategies and a passion for digital marketing. If this sounds like you then send us your resume and maybe you’ll join our team!
This post is for an upcoming opening slated to start Q2 2024.
Job Responsibilities:
- Plan, develop, and manage PPC (Pay-Per-Click) campaigns across multiple search engines, including Google AdWords and Bing Ads
- Conduct keyword research and selection for paid search campaigns to optimize reach and effectiveness
- Monitor and analyze SEM campaigns’ performance, utilizing analytics tools to adjust strategies for better results
- Collaborate with the content and SEO teams to ensure alignment of paid search initiatives with organic search strategies
- Manage campaign expenses, staying on budget, estimating monthly costs, and reconciling discrepancies
- Optimize landing pages for search engine marketing campaigns
- Keep up-to-date with PPC and SEM trends, tools, and practices
- Prepare and present reports on campaign performance, insights, and optimization recommendations
Qualifications:
- Bachelor’s degree in Marketing, Business, or a related field
- Minimum of 2 years of experience in SEM/PPC campaign management
- Proficiency in managing moderate to large scale PPC accounts in a variety of different business verticals
- Strong understanding of Google Analytics, Google AdWords, and Bing Ads
- Familiarity with A/B and multivariate experiments
- Solid knowledge of website analytics and SEM reporting tools
- Excellent analytical, organizational, and time management skills
- Ability to work collaboratively in a team environment
Preferred Qualifications:
- Google AdWords certification
- Experience with SEM in the online publishing or content creation industry
- Knowledge of HTML, CSS, and JavaScript development and constraints
- Skills in creating visually compelling reports
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