Demand Generation Operations Engineer

About Zeotap

Founded in Berlin in 2014, Zeotap started with a mission to provide high-quality data to marketers. As we evolved, we recognized a greater challenge: helping brands create personalized, multi-channel experiences in a world that demands strict data privacy and compliance. This drive led to the launch of Zeotap’s Customer Data Platform (CDP) in 2020—a powerful, AI-native SaaS suite built on Google Cloud that empowers brands to unlock and activate customer data securely.

Today, Zeotap is trusted by some of the world’s most innovative brands, including Virgin Media O2, Amazon, and Audi, to create engaging, data-driven customer experiences that drive better business outcomes across marketing, sales, and service. With a unique background in high-quality data solutions, Zeotap is a leader in the European CDP market, empowering enterprises with a secure, privacy-first solution to harness the full potential of their customer data.

The Role

Be the operational backbone for Demand Gen. You’ll keep our events, campaigns and data accurate, enriched and activation-ready—so sellers and marketers can move fast. You’ll also test messaging with AI, run A/B experiments, and translate complex ICPs into precise audiences and plays.

Responsibilities

Events Operations

• You will own the master events list/calendar (owned, partner, external): dates, owners, deadlines.
• You will build & QA forms, landing pages, UTMs and confirmation/reminder flows.
• You will post-event: clean/import scans, route leads, trigger follow-ups; keep tags and attribution tidy in HubSpot.

Campaign Operations

• You will set up and monitor always-on and burst campaigns (email, paid, LinkedIn).
• You will ensure correct audiences, exclusions, UTMs, frequency caps; keep campaigns live and on-brief.
• You will partner with the Director of Demand Gen to keep campaign pace, QA and reporting on track.

AI-Led Message Testing & Experimentation

• You will use LLMs (e.g., ChatGPT) to generate on-brand variants and run structured A/B or multivariate tests (subject lines, hooks, CTAs, offers).
• You will maintain a message library with winners, guardrails and learnings.

ICP Intelligence

• You will decode complex ICPs (segments, buying groups, triggers) and translate them into targetable fields and filters in HubSpot/Clay.
• You will build high-quality target and suppression lists by region/vertical/intent.

Data Quality & Enrichment

• You will clean, normalise and enrich account/contact data; manage Clay ↔ HubSpot flows.
• You will apply match rules, de-duplication, field standardisation and GDPR-friendly practices.
• You will keep taxonomy & governance tight (lifecycles, lead statuses, source names, UTMs).

Collaboration & Enablement

• You will work hand-in-glove with RevOps on routing rules, scoring and attribution.
• You will enable SDRs/AEs with sales-ready lists and clear do/don’t-contact guidance.
• You will document simple playbooks so the team can self-serve safely.
• You adhere to Zeotap’s company, privacy and information security policies and procedures.
• You complete all the awareness training assigned on time.

Requirements

• 3+ years in Demand Gen Ops / RevOps / GTM Ops (B2B or B2C growth environments).
• Strong HubSpot experience (objects, lists, workflows, imports, attribution basics).
• Hands-on with Clay for enrichment/matching; confident with data hygiene and de-dupe.
• Proven A/B testing across email/paid/LinkedIn and comfort using AI to ideate/refine messaging.
• Excellent spreadsheet skills (lookups, regex, pivots).
• Clear written communication and tidy documentation; high attention to detail.

Nice to Have

• Make/n8n (or similar) for light automations; Clearbit/ZoomInfo; LinkedIn Sales Navigator.