Marketing Manager

Hybrid Full TimeEuston, United KingdomZinc Ventures

Benefits & perks

Working at Zinc, you will have the opportunity to learn about mission driven commercial businesses, entrepreneurship, venture capital and investment, talent, operations and more. You’ll join a growing team with various opportunities for growth and personal and professional development. We have an onboarding programme to get you up to speed and understand the role and importance of the Zinc ecosystem.

You’ll grow your network in the investment/VC, entrepreneurship, academia, product, tech, commercial and policy spaces, and become part of a global network working with the most ambitious founders working on the most pressing societal issues of our time.

This is a full-time role, based in London, salary is c.£52k p.a. dependent on experience.

Unfortunately, Zinc is not able to endorse Visas for this role if you do not have the right to work in the UK.

About the role

As the Marketing Manager you will be responsible for building our brand, and attracting top talent from around the world and across various disciplines (such as research, policy, entrepreneurship, engineering, sales, charities, creative industries, etc.) to engage with Zinc, either to apply to our venture builders and other programmes, to join our network of Visiting Fellows or coaches, to join our wider community or to join our portfolio companies as they secure funding and seek talent to grow.

  • You will be helping to shape and grow Zinc’s comms and marketing strategy, to position Zinc as the best place in the world for entrepreneurial mission-driven ambitious talent.
  • You will increase our brand awareness, and build a healthy, high-quality pipeline of talented individuals who want to join our various programmes and communities.
  • You will be responsible for updating our owned channels (website, social media, etc), our paid media (mainly but not limited to digital media campaigns), and our earned media.
  • You will craft and execute our events and help build and deliver our thought leadership and content strategy.
  • You will be a driving force in the marketing team, as well as responsible for the relationships with our agencies, partners, and media.

Key responsibilities

  • Develop strategies and tactics to get the word out about Zinc and drive qualified traffic and applications for our venture builder programmes
  • Deploy successful marketing campaigns and own their implementation from ideation to execution
  • Directly manage the Marketing Associate and gain experience in managing a small team
  • Manage and deliver success via a variety of organic and paid acquisition channels like content creation, content curation, pay per click campaigns, event management, publicity, social media, lead generation campaigns, copywriting, performance analysis
  • Produce valuable and engaging content for our website and blog that attracts and converts our target groups – design experience/capability a definite advantage
  • Build strategic relationships and partner with key industry players, agencies and vendors
  • Oversee and approve marketing material, from website banners to hard copy brochures and case studies
  • Measure and report on the performance of marketing campaigns, gain insight and assess against goals
  • Analyze behavior and adjust email and advertising campaigns accordingly
  • Assist with planning and delivering events as required
  • Desired skills, experience and attributes
  • Demonstrable experience in marketing together with the potential and attitude required to learn
  • Proven experience in identifying target audiences and in creatively devising and leading across channels marketing campaigns that engage, educate and motivate
  • Solid knowledge of website and campaign analytics tools
  • Experience in setting up and optimizing Google Adwords, LinkedIn and Meta campaigns
  • Numerically literate, love data and comfortable working with numbers, making sense of metrics and processing figures with spreadsheets
  • A great sense of aesthetics and a love for great copy and witty communication
  • Up-to-date with the latest trends and best practices in online marketing and measurement

About us

Zinc is an early stage investor that backs mission-driven talent to build brand new commercial businesses that address our greatest social problems.

At Zinc, we back the most talented, mission-driven individuals before they even have a team or idea, to build ambitious, mission led startups that address the biggest social issues facing our world. Our four missions – improving mental health, solving our environmental crisis, improving the quality of later life, and helping people impacted by automation and globalisation – guide us in identifying the most pressing problems to tackle.

Since 2017, we have helped over 200 entrepreneurs build over 60 ventures that are making a real difference in the world. At the end of last year we closed a £33m fund and are looking to scale operations to back more than 500 entrepreneurs.

We are not your typical VC firm. We believe in building global businesses with impact at their core, and we are committed to supporting entrepreneurs who share that vision. Our diverse cohorts come from all over the world, with over 30 nationalities represented, 50% women, and 40% people of colour. At Zinc, we believe that diversity drives innovation and creativity, and we are proud to have a team that reflects that belief.

Joining Zinc means being part of a team that is changing the face of entrepreneurship. Our focus on impact-driven, ambitious global startups sets us apart, and we are proud to be the best place in the world to build huge businesses that make a real difference.

Our culture

Working at Zinc, you will have the opportunity to learn about mission driven commercial businesses, entrepreneurship, venture capital and investment, talent, operations and more. You’ll join a growing team with various opportunities for growth and personal and professional development. We have an onboarding programme to get you up to speed and understand the role and importance of the Zinc ecosystem.

You’ll grow your network in the investment/VC, entrepreneurship, academia, product, tech, commercial and policy spaces, and become part of a global network working with the most ambitious founders working on the most pressing societal issues of our time.

Industry

Financial Services

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