Content Marketing Manager

Zuddl is a modular platform for events and webinars that helps event marketers plan and execute events that drive growth. Event teams from global organizations like Microsoft, Google, ServiceNow, Zylo, Postman, TransPerfect and the United Nations trust Zuddl. Our modular approach to event management lets B2B marketers and conferences organizers decide which components they need to build the perfect event and scale their event program. Zuddl is an outcome-oriented platform with a focus on flexibility, and is more partner, less vendor.

FUNDING

Zuddl being a part Y-Combinator 2020 batch has raised $13.35 million in Series A funding led by Alpha Wave Incubation and Qualcomm Ventures with participation from our existing investors GrowX Ventures and Waveform Ventures.

About the Role

Content is an incredibly important asset at Zuddl and it’s one of our primary methods to build trust with and attract potential customers. We want to be known for our high-value content. We’re looking for a Sr. Content Marketing Manager with strong storytelling skills and an eye towards analytics who can help us create and manage a variety of high-value content assets across blogs, webinars, podcasts, reports, events, etc. Additionally, we’re looking for someone who knows how to repurpose content from one format into many others like taking a webinar and creating a blog post out of it, as well as social clips. We’re looking for someone who has proven experience helping a B2B saas company grow through content.

WHAT WILL YOU DO

Content strategy and planning

• Develop and implement a comprehensive content marketing strategy aligned with business goals.
• Plan and manage the content calendar to ensure consistent delivery of high-quality content.
• Identify content gaps and opportunities to improve audience engagement.

Content Creation

• Produce and oversee the creation of diverse content types, including blogs, webinars, case studies, playbooks, reports, and podcasts.
• Identify and secure experts in our field to participate in content development with us
• Collaborate with internal teams, subject matter experts, and external partners to gather information and insights.
• Write, edit, and proofread content to ensure clarity, accuracy, and adherence to brand voice.

Content Repurposing

• Transform existing content into various formats to extend its reach and impact.
• Develop strategies to repurpose webinars into blog posts, reports into infographics, and podcasts into social media snippets.

Email marketing

• Build an email marketing strategy by identifying opportunities to update our audience (customers and prospects) on various company initiatives and content
• Develop an email marketing calendar and work with marketing and sales to implement
• Write email copy, request image assets for emails, and work with internal ops team to send

SEO & Analytics

• Optimize content for search engines to increase organic traffic and improve search rankings.
• Monitor content performance using analytics tools and adjust strategies based on data-driven insights.
• Report on key metrics and ROI of content marketing efforts.

Collaboration & Leadership

• Work closely with the marketing team to ensure content aligns with overall marketing campaigns and objectives.
• Provide guidance and mentorship to content partners and freelancers.
• Stay updated on industry trends and best practices to continuously enhance our content strategy.

Qualifications

• 5+ years as a Content Marketing Manager with most of those at a B2B saas startup (series a-d)
• Proven track record of driving company growth through content
• A portfolio of content assets you’ve created/produced
• English as your first language
• Outstanding project management and storytelling skills.
• Experience using analytics to identify the impact and effectiveness of content programs.

WHY YOU WANT TO WORK HERE

·      Competitive compensation

·      Employee Friendly ESOPs

·      Flexible Leave Program

·      Remote opportunity

·      Home workstation setup

·      A culture built on trust, transparency, and integrity

·      Ground floor opportunity at a fast-growing series A startup

Tagged as: Content Marketing