Performance Marketing & Retail Media Lead Consumer Business Group

On Site Full TimeMinnesota, United States3M

Role Overview

This position provides an opportunity to transition from other private, public, government or military experience to a 3M career. As a Performance Marketing & Retail Lead, you will have the opportunity to tap into your curiosity and collaborate with some of the most innovative people around the world.

What You Will Do

Leading 3M Consumer Business Group’s retail media value roadmap and identifying opportunities to drive profitable growth through improved retail media investments and capabilities.

Why It Might Be a Fit

To be successful in this role, you will need to have demonstrated expertise across retail media, paid search, paid social, programmatic advertising, and onsite/offsite media activation.

Requirements

  • Bachelor’s degree or higher
  • Ten (10) years of experience in performance media, digital marketing, eCommerce, retail media, or related commercial marketing disciplines
  • Demonstrated expertise across retail media, paid search, paid social, programmatic advertising, and onsite/offsite media activation
  • Experience improving business performance through media optimization, investment reallocation, and measurement-based decision making
  • Proven ability to influence cross-functional teams and senior stakeholders without direct authority
  • Master’s degree in marketing, Business Administration, Analytics, Economics, or a related discipline from an accredited institution
  • Experience within consumer-packaged goods (CPG) or another multi-brand consumer business with significant retailer partnerships
  • Experience with platforms such as Amazon Ads, Walmart Connect, Roundel, Orange Apron Media, and other major retail media networks
  • Experience applying incrementality testing, marketing mix modeling, advanced analytics, automation, or AI to marketing decisions
  • Strong analytical, financial, communication, and capability-building skills

Benefits

  • Medical, Dental & Vision
  • Health Savings Accounts
  • Health Care & Dependent Care Flexible Spending Accounts
  • Disability Benefits
  • Life Insurance
  • Voluntary Benefits
  • Paid Absences and Retirement Benefits

To apply for this job please visit 3m.wd1.myworkdayjobs.com.

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