Role Overview
This position works out of our Site in Baar in the Diabetes Care division. Develop marketing strategies, using all elements of the marketing mix, including brand development with the aim of further increasing sales.
What You Will Do
Define brand strategy for the Swiss market, create and track in-country marketing and brand plans, lead brand plan reviews at EMEA level, and communicate to the commercial organisation as appropriate.
Why It Might Be a Fit
The ideal candidate will have a proven track record in building high-performance teams, experience in launching new products, and a solid understanding of the Swiss medical technology market or pharmaceutical market environment.
Requirements
- University degree level or equivalent experience
- Fluent in German and English, at least basic French, Italian is a plus
- Minimum 10 years of experience in medical technology market or pharmaceutical
- Med-tech or Pharma industry with proven know-how of product/portfolio management processes
- Experience in launching new products
- Experience in brand management via digital marketing (social media advertising or campaigns, influencers management)
- Experience in working with MS Office as well as Veeva Enterprise
- Experience in digital selling (development of eDetailers as well as rep triggered emails)
- Experience in KOL management / sales experience in Healthcare/ Pharmaceutical industry
- Marketing experience including working with advertising/ creative agencies
- E-commerce experience ideally in the Diabetes Monitoring or Endocrinology field
To apply for this job please visit abbott.wd5.myworkdayjobs.com.
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