Associate Director, Marketing Analytics – Eye Care

Role Overview

The Associate Director of Marketing Research & Analytics for Eye Care will be an indispensable business partner, focused on increasing market place success by designing, implementing, managing, analyzing, and effectively communicating marketing research and analytics initiatives for Eye Care on behalf of APEX.

What You Will Do

Act as an intelligence partner focused on providing strategic insights, forming a trusted relationship, and staying abreast of commercial issues and trends within the Eye Care space. Perform thought-provoking and sophisticated syntheses of learning across primary research, analytics, and market intelligence sources to develop actionable insights and recommendations that shape strategies and tactics.

Why It Might Be a Fit

The ability to influence decisions based upon careful and strategic thinking and understanding of the business is critical to success. The individual will derive high-impact learnings from qualitative and quantitative primary and secondary research, behavioral analytics, market insights, and partner with Brand partners, APEX internal teams and external agencies to inform strategic and tactical decision-making.

Requirements

• 10+ years relevant marketing research and/or analytics experience required
• Experience in Eye Care industry, Over the Counter (OTC) and pharmaceutical syndicated data sources is preferred
• Analytical reasoning abilities, intellectual curiosity, strong business acumen, superior organizational skills, meticulous attention to detail, and creativity in problem-solving
• Ability to interact effectively with/present to (verbally and in writing) all levels of the organization
• Proven experience as an integral member of a high-performing work team
• Experience with and strong aptitude navigating a heavily matrixed and fast-paced environment
• Strong leadership skills and the ability to collaborate effectively cross-functionally within the organization and with external agencies
• Demonstrated project management skills
• BA or BS degree required. Advanced degree (MA, MS, MBA, PhD) preferred

Benefits

• Paid time off (vacation, holidays, sick)
• Medical/dental/vision insurance
• 401(k)
• Long-term incentive programs

Tagged as: Project Management