CRO Hybrid (Strategy + Technical Development)

Role Overview

The CRO Hybrid (Conversion Rate Optimization) is responsible for leading the conversion rate optimization strategy for digital assets, combining analytical and strategic vision with technical implementation capacity. This role connects business, UX, data, and technology to continuously improve the user experience and commercial results.

What You Will Do

Define and execute the CRO strategy aligned with business objectives (leads, sales, engagement, retention). Analyze user behavior using tools like Adobe Analytics / Quantm. Design and prioritize hypotheses for experimentation based on data, UX insights, and commercial objectives.

Why It Might Be a Fit

The CRO Hybrid (Conversion Rate Optimization) is responsible for leading the conversion rate optimization strategy for digital assets, combining analytical and strategic vision with technical implementation capacity. This role connects business, UX, data, and technology to continuously improve the user experience and commercial results.

Requirements

• Solid experience in CRO, Growth, or Performance Optimization
• Technical knowledge for front-end development oriented to experimentation
• Strong analytical capacity and understanding of data
• Testing mindset, continuous improvement, and focus on results
• Experience working with complex digital funnels
• C1 English