Marketing Manager

Role Overview

The Marketing Manager will translate Active Minds’ organizational and marketing strategies into integrated campaigns that drive measurable awareness, reach, participation, and engagement.

What You Will Do

The Marketing Manager will lead the strategy, planning, coordination, and execution of assigned brand and program marketing initiatives, including national campaigns, program launches, heritage month activations, and other organizational priorities.

Why It Might Be a Fit

The Marketing Manager will apply audience research, youth and young adult perspectives, and campaign performance data to strengthen targeting, messaging, and channel decisions, and will inform digital media buying strategies in collaboration with internal team members and partners.

Requirements

• Five or more years of experience developing and executing integrated marketing campaigns
• Demonstrated ability to translate organizational goals into campaign strategies, implementation plans, and measurable outcomes
• Hands-on experience using a CRM or marketing automation platform for audience segmentation, campaign execution, lifecycle communications, and reporting
• Experience managing complex, cross-functional campaigns through a project management platform
• Working knowledge of email marketing, websites and landing pages, analytics, UTMs, testing, and campaign performance reporting
• Strong project management skills, including the ability to manage multiple campaigns, deadlines, stakeholders, and dependencies simultaneously
• Experience using audience insights and performance data to improve marketing decisions
• Experience with Salesforce, ClickUp, Google Analytics 4, and relevant email marketing or content management platforms
• Strong writing, presentation, communication, and relationship-building skills
• Commitment to centering youth and young adult perspectives and advancing equity and inclusion

Benefits

• Health insurance
• Vision insurance
• Dental insurance
• Paid vacation and sick leave
• Paid holidays
• Company-wide mental health days
• 401(k) matching
• HSA and FSA options
• Life insurance
• Short-term and long-term disability
• Fully paid parental leave
• Wellness reimbursement program
• Professional development stipends