Product Marketing Manager

Role Overview

Product Marketing Manager will build and lead Product Marketing for ASI’s portfolio of association and event technology solutions, connecting product strategy with market-clarifying positioning and strengthening competitive differentiation.

What You Will Do

Develop clear positioning, value propositions, buyer personas, and messaging architecture for ASI’s family of platforms, build a coherent portfolio narrative, and own product go-to-market planning for major launches and releases.

Why It Might Be a Fit

The ideal candidate is a commercially minded, hands-on B2B SaaS product marketing leader who can establish a scalable function while personally delivering high-quality positioning, competitive insight, sales enablement, and launch plans.

Requirements

• 8+ years of B2B SaaS product marketing experience
• Experience marketing multi-product portfolios, enterprise platforms, or solutions sold to multiple buyer personas
• Demonstrated ability to turn technical capabilities into differentiated business-value narratives
• Strong analytical skills in segmentation, competitive research, pricing and packaging, and win/loss analysis
• Exceptional executive communication, writing, storytelling, and cross-functional leadership skills
• Experience in association technology, nonprofit, membership, events, learning management, or vertical SaaS
• Experience building Product Marketing capability from an early stage
• Experience supporting partner ecosystems and cross-sell motions in a multi-product portfolio

Benefits

• Generous Paid Time Off
• Medical, Dental, and Vision Insurance
• Life and AD&D Insurance
• Flexible Spending Account
• Healthcare Savings Account
• Wellness Benefits
• 401k Retirement Plan with Discretionary Match
• Opportunities for Professional Growth and Development
• Volunteer Time Off
• Study Leave
• Employee Assistance Program
• Hybrid Remote Work

Tagged as: Clari, Data Analysis