Acquisition Marketing Manager – Demand Capture

Role Overview

As Acquisition Marketing Manager, Demand Capture, you will own the moment of intent through the completed order, making sure prospects find Armstrong in paid and organic search, and turning that traffic into installed customers on Armstrong.com.

What You Will Do

Your work will involve owning the .com experience end to end, optimizing conversion and checkout, and recovering carts and quotes to maximize conversion rates.

Why It Might Be a Fit

This role is for someone who loves owning a conversion number and relentlessly optimizing their way to it, with a strong grasp of website UX, landing-page optimization, and conversion-rate principles.

Requirements

• 4+ years in conversion-rate optimization, website or growth marketing, or performance marketing
• Hands-on CRO experience across A/B testing, checkout optimization, and landing-page performance
• A strong grasp of website UX, landing-page optimization, and conversion-rate principles
• Working knowledge of SEO and how organic and AI-driven discovery bring in-market demand to .com
• An iterative, test-and-learn mindset, comfortable running and reading A/B tests
• A rigorously data-driven approach, fluent in Google Analytics, funnel reporting, and CAC modeling
• A strong grasp of call tracking, click-to-call, and call-center marketing integration
• An understanding of how to tailor conversion to different customer segments and journeys
• Comfort embracing emerging technology, including AI, to work more efficiently

Benefits

• Competitive compensation
• Benefits in a mission-driven culture built on trust
• Opportunity to join a family-owned company trusted by its communities for nearly 80 years