Senior Manager, Customer Marketing and Communications

Role Overview

The Senior Manager, Customer Marketing & Communications is responsible for shaping and leading AIA Australia’s customer communications strategy across Life and Health Insurance, ensuring every interaction is clear, consistent, compliant and customer-centric.

What You Will Do

To do this successfully you will: lead the development of marketing strategies and assets, develop and lead AIA’s enterprise customer marketing and communications strategy, drive customer engagement, retention and lifecycle communication strategies, establish and embed communication governance, standards, frameworks and best practices.

Why It Might Be a Fit

Successful applications will demonstrate: extensive experience in customer marketing and communications, strong expertise in designing and optimising multi-channel customer lifecycle communications, demonstrated ability to leverage customer insights, data, journey analysis and experimentation.

Requirements

• Extensive experience in customer marketing and communications
• Strong expertise in designing and optimising multi-channel customer lifecycle communications
• Demonstrated ability to leverage customer insights, data, journey analysis and experimentation
• Exceptional content strategy and communication skills
• Experience working with CRM, marketing automation, customer data and communication technologies
• Strong stakeholder management and influencing skills

Benefits

• Access our training and development to build on your current skills
• Career development through internal mobility opportunities
• Work for a business helping millions of Australians and make a difference to someone’s life everyday
• Access additional leave days a year to recharge and refresh yourself
• Enjoy wonderful Health and Wellbeing initiatives that support you
• Work with supportive and inclusive managers